Course in Marketing Finance Interface-II

Indian Institute of Management Calcutta
In Kolkata

Price on request
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Important information

  • Course
  • Kolkata
Description

Important information
Venues

Where and when

Starts Location
On request
Kolkata
INDIAN INSTITUTE OF MANAGEMENT CALCUTTA Diamond Harbour Road Joka, 700104, West Bengal, India
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Course programme

Are you market savvy? Soon enough this will be less of a matter of choice and more of a survival need. Be it an individual or an organization, marketing has come to be the driving function. Consumer orientation is the buzz word. Get an insight into consumer behavior, find out all that has worked so far and all that hasn't. Design your very own marketing strategy - choose a marketing mix that works the best. A dynamic mix of cases, lectures and projects to place you leagues ahead of the maddening crowds.

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