Course in Seminar on Entrepreneurship

Indian Institute of Management Calcutta
In Kolkata

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Important information

  • Course
  • Kolkata
Description

Important information
Venues

Where and when

Starts Location
On request
Kolkata
INDIAN INSTITUTE OF MANAGEMENT CALCUTTA Diamond Harbour Road Joka, 700104, West Bengal, India
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Course programme

I. BRIEF DESCRIPTION OF THE COURSE

The course consists of two modules. Module A covers concepts and theories of entrepreneurship, emphasising the innovative activity of the entrepreneurs. It shows how to search for innovative opportunities. Module B deals with business plan. It shows how to develop an innovative idea into a viable business proposal.

II. FORMAT OF THE COURSE

The role of the instructor in this course is diverse, including such role as lecturer, facilitator, consultant and resource person to students. Active participation, thoughtful reading, thinking and discussions are needed for fruitful and productive learning experience.

III. COURSE OUTLINE

Introduction to the course (KSM)

MODULE A: Entrepreneurship: theories and concepts (KSM)

· What is entrepreneurship?
· Entrepreneurship and innovation
· Sources of innovative ideas
· Strategies of Entrepreneurship
· How to maintain sustainable competitive advantage

MODULE B: Entrepreneurship: Practice (PS)

Starting the Process:

The Successful Business
Getting your plan started
Making your Plan Compelling

Elements of Business Plan

Developing an Effective Business Plan

Sample Business Plan

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