Course in Strategic Planning and Human Resource ManagementIndian Institute of Management Calcutta
Price on request
Course Objectives: With fast changing economic environment, pressure on company profit margins is growing. In a overcrowded market, competitive advantage is fast moving away from physical and trade-able assets to intangible and non-trade-able assets. Human resource competency stock of a company is one of the most valued non-trade-able assets which could be used for creating a competitive advantage that is sustainable. However, unlike other resources, human resource acquisition, deployment and development are a long drawn and time consuming process and require advance planning and concerted action by many managers including the line managers. Sustainable competitive advantage based on human resources would require a pro-active and joint approach by both the line and the staff functions not only to design human resource policies but also to implement them. The objective of the course is to discuss and understand a few of the above issues.