Course in Visual MerchandisingArch Academy of Design
Price on request
With the introduction of self service in retail stores in recent years and the number of changes taking place in super market merchandising methods, there has been increased emphasis on the kind of store layout, store building, fixtures and equipment, color displays, silent communication tools, window displays and finally opinion building through in- store displays. This has taken the art of retailing to higher application frames.
This course intends to teach the students the mechanism of applying art to commercial use keeping in mind its direct impact on the bottom line of companies.
This program is designed to give the students competence in three areas:
A. Creative Art
B. Scientific applications to retail
C. Techno commercial planning and execution
The course covers the following areas:
Store building, fixtures and equipments Store Layout Merchandise Presentation Display-windows and in - store Event displays In - store Communication, Building, Planning, Execution and writing Reports.