Create an effective social media strategy

Create a Social Media Strategy

Concise Training
11 opinions

£ 99 - (Rs 8,310)

Important information

Typology Training
Level Beginner
Methodology Online
Class hours 7 hours of study
Duration 60 Days
Start Flexible
Online campus Yes
Support service Yes
Personal tutor Yes
Virtual classes Yes
  • Training
  • Beginner
  • Online
  • 7 hours of study
  • Duration:
    60 Days
  • Start:
  • Online campus
  • Support service
  • Personal tutor
  • Virtual classes

This course will teach you how social media can be used in business for marketing purposes. It will ensure that you use the correct tools and interact with the appropriate audience for your business.

By the end of this course, you will create a social media strategy, a social media policy and a content plan. Please note that this course is not government funded.

Important information
What are the course objectives?

Learning Object 1
- What is social media?
- Why use social media?
- What worries you about social media?
- What excites you about social media?
- Taking a strategic approach
- Benefits of using social media
- The social media strategy cycle
- The importance of listening to social media

Learning Object 2
- Current or traditional marketing methods?
- Brands and values
- What does success mean?
- Types of marketing materials
- Current uses of social media in the business
- Action points

Learning Object 3
- Reasons or aims for using social media for marketing
- The impact of the type and size of the business on the social media tools chosen
- Typical audience groups on social media
- Identifying the social media audience of the business
- Finding the audience
- The keywords of the business

Learning Object 4
- Blogs
- Newsletters
- Niche Tools (Snapchat, FourSquare, Digital Vouchers)
- LinkedIn / Twitter / Facebook
- Google+
- Videos / Podcasts / Images
- Pinterest & Instagram
- Forums
- Other content
- Social bookmarking
- Increased use of mobile

Learning Object 5
- What is content?
- Content or relationship marketing?
- Content ideas
- Creating a content plan
- Re-using content

Learning Object 6
- What resources does the business need to carry out the social media?
- Outsourcing social media
- Social media policies
- The risks of social media
- Identifying training needs
- How to manage a crisis on social media

Learning Object 7
- How to measure what you are doing on social media
- What constitutes success on social media?
- What success means for the business
- Tools to measure success

Learning Object 8
- Getting started with social media
- Creating a social media strategy
- Do's & Don'ts on social media
- Starting again

Is this course for me?

The course is intended for anyone who is looking to use social media effectively for business marketing or for anyone who is currently using social media for their business but are looking to improve their knowledge and results.

How do I enrol?

On receiving your request, one of the Concise Training trainers will email you to explain everything about the course, including payment options and how to immediately get started.

Requirements: You need an internet connection.

Certificate of attendance from Concise Training


Where and when

Starts Location
Starts Flexible


Craig Gordon
What I would highlight I have hired Mary twice to give online networking preparing and have not been baffled! She's enchanting, extremely patient and knows her subject back to front – and can impart it unmistakably. I would unhesitatingly prescribe her.

What could be improved Everything OK.

Course taken: February 2016 | Would you recommend this centre?
Caroline Anderson
What I would highlight I began the ITQ Social Media with Concise Training in March this year, and inside three months, was harvesting the prizes. Having finished the capability effectively in July, my business has never thought back, and we have paid for the preparation no less than three times over as of now in income produced on the back of it. I can joyfully prescribe this capability to ANYONE. Much obliged Mary.

What could be improved Nothing bad.

Course taken: March 2016 | Would you recommend this centre?
Su Kingsley
What I would highlight Mary has helped the EDO discover our way through the Social Media labyrinth, so we can now pitch our occasions and contact a much more extensive group of onlookers. She gave extraordinary backing, prepared us in how to utilize the diverse destinations (Face Book, Twitter, Linked In) and prompted us on building up a procedure that will keep on maintaining our profile high.

What could be improved No negative aspects.

Course taken: April 2016 | Would you recommend this centre?

What you'll learn on the course

Video Editing
Video Production
Strategic Planning
Social Media
Strategy Development
Social Media Strategy
Social Bookmarking

Course programme

Written in plain English and avoiding technical jargon, this course is aimed at business people who want to create an effective social media strategy for their business. It covers everything that you need to know and is broken down into manageable learning objects:

Learning object 1 – What is social media and what are the benefits? Why use Social Media? What worries you and excites you? Taking a strategic approach.

Learning Object 2 - A review of how social media marketing fits into current marketing activities.

Learning Object 3 – The reasons for using social media. Identifying social media audience groups. Understanding keywords.

Learning Object 4 – You will look at a range of social media channels including blogs, newsletters, niche tools, LinkedIn, Twitter, Facebook, Google+, videos, podcasts, images, forums, social bookmarking, mobile and other content.

Learning Object 5 - You will think about what you are going to say on social media – the content, choosing content or relationship marketing, content ideas, creating a content plan, re-using content

Learning Object 6 – Look at what resources are needed to carry out the Social Media? A social media policy, the risks of social media and crisis management.

Learning Object 7 – Measurement of social media activities to ensure a return on investment.

Learning Object 8 - Creating a social media strategy. Best practice for social media.

Please note that this course is not government funded.

Additional information

Support is included from the author of the UK's first and leading accredited City and Guilds Social Media Qualification