Demand management: Breaking down today’s commercial silos - ESSEC Business SchoolCoursera
What you'll learn on the course
The biggest challenge facing the hospitality industry over the next 5 years is the lack of integration between the key commercial disciplines of sales, revenue, distribution and finance and the negative impact this will continue to have on delivering asset value and maximum profitability. This course, spread over 4 key modules: Asset Management Demand Generation Digital Marketing Demand Optimisation aims to break down these commercial silos and reveal the journey from long-term asset development through to short-term profit tactics and how commercial teams can align themselves throughout the organisation. Created by SnapShot, this course is hosted by a group of experienced Industry guest lecturers in their fields of expertise and includes an ideal mix of accessible theory and practical exercises and simulations. SnapShot is a Hotel Demand Management company that specializes in helping hotels aggregate and use their data. We provide useful tools as well as innovative education and coaching services to empower hotels to take informed decisions in managing their demand to increase profits.Online learning plays a key role in lifelong learning. In fact, a recent report by the United States Department of Education found that "the courses that include online education (either completely virtual or blended learning) produce, on average, much stronger learning outcomes for students courses They are conducted exclusively in person. Based on an approach developed by educational psychologist Benjamin Bloom, the mastery learning helps students to fully understand a subject before moving on to a more advanced. In Coursera, usually we give an answer immediately to the concepts that the student does not understand feedback. In many cases, we offer random versions of assessments for the student to return to school and retrying until mastered the concept.