Digital Analytics for Marketing Professionals: Marketing Analytics in Practice - University of Illinois at Urbana-Champaign



Important information

  • Course
  • Online

The following course, offered by Coursera, will help you improve your skills and achieve your professional goals. During the program you will study different subjects which are deemed to be useful for those who want to enhance their professional career. Sign up for more information!

Important information

Where and when

Starts Location
29 June 2016

What you'll learn on the course


Course programme

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space.Online learning plays a key role in lifelong learning. In fact, a recent report by the United States Department of Education found that "the courses that include online education (either completely virtual or blended learning) produce, on average, much stronger learning outcomes for students courses They are conducted exclusively in person. Based on an approach developed by educational psychologist Benjamin Bloom, the mastery learning helps students to fully understand a subject before moving on to a more advanced. In Coursera, usually we give an answer immediately to the concepts that the student does not understand feedback. In many cases, we offer random versions of assessments for the student to return to school and retrying until mastered the concept.