Digital Marketing Course

Delhi Institute of Computer Courses
In Delhi

Rs 20,000
VAT incl.
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Important information

  • Certificate
  • Delhi
  • Duration:
    2 Weeks
  • When:

Digital marketing course offered by DICC will form strong foundation for the students of BBA, MBA, MCA, and also for students who are looking to make their career in marketing. As the MBA students already have the knowledge of offline marketing methods, after the completion of our course they would have complete knowledge of online marketing methods also. They would have huge demands in the industry after the completion of our digital marketing course.

Important information

Where and when

Starts Location Timetable
2nd Floor, 201, Chabbra Complex, Veer Savakar Block, shakarpur, Near Nirman Vihar Metro Station Delhi, 110092, Delhi, India
See map

What you'll learn on the course


Teachers and trainers (1)

Delhi Institute of Computer Courses (DICC)
Delhi Institute of Computer Courses (DICC)

Course programme

Module 1: Overview of Digital MarketingIn the First Module we will be teaching you about the basics of internet marketing including what is digital markeing, career and scope in digital marketing, different methods of online marketing etc. This module will create the base and you will be able to laid the foundation for digital marketing course.

Module 2: Basics of HTMLIn this module wil will teach you about the basic codes of HTML that are essential for designing a website from SEO perspectives. You wil also be taught as how to design a template-based website taking into considerations about all the parameters of SEO.

Module 3: SEO ON-Page OptimizationOn-Page Optimization are the factors that we implement on the page of our website. It normally includes Meta tag optimization, Title tag optimization, content optimization, keywords research and Keyword Implementation on web page, Robots.txt optimization, sitemap optimizaton etc.

Module 4: SEO OFF-Page OptimizationOff-Page Optimization are the factors that we implement away from our web page and it normally includes link building on other websites. So, in this module we will teach about directory submissions, article submissions, social bookmarking, press release submissions, classified submissions, and so on.

Module 5: Content Optimization
Content Optimization is one of the key things to do to rank your website higher on search engines. In today's algorithm content plays a vital role. Your website needs to be updated with the latest trends going on. So, in this module we will teach you how to write good content for website, how you can find the resources for content etc.

Module 6: PPC Optimization
Pay Per Click or PPC Optimization is actually a paid advertising service whereby advertisers have to pay for every click generated by your targeted visitors. If you run the PPC Campaigns appropriately and targetted you can generate good amount of leads and conversions to your business. So, in this module we will teach you how to run your PPC Campaigns.

Module 7: Video Based Marketing
Today, many users would like to see just videos instead of reading the content as a whole. Therefore your business should have videos as well to target your customers. In this module we will teach you about YouTube, Dailymotion, Metacafe and so on. How to get Subscribers, likes, views,to your video, paid video marketing is what we will teach you Video base marketing.

Module 8: Understanding Conversion Tracking
In this module we are covering as how can calculate conversions on your total investments. How you can set up conversion tracking tools and how to properly measure that how your advertsing efforts and investment bring results. conversions and leads. It will let you know that wheter your business is in profit or goinig in loss.

Module 9: Understanding Remarketing
Remarketing or calling your targeting audience again and again to your products and services is quite an effective marketing strategy today. This way we competely get noticed to our targeted audiences and thus can lead to conversions and leads. Learn how to create effective remarkting strategy and how to successfully implementing it.

Module 10: Understanding CPanel
Control Panel of your website or admin panel is very essential to understand as from here you can manage your website easily through Cpanel. Learn how to create databases, installing wordpress, creating professional emails, creating Ftp's, uploading files to server and

Module 11: Social Media OptimizationDelhi Institute of Computer Courses (DICC) has designed the Forex analysis course for those who are interested in making money through forex trading. The concepts of forex trading will include price action trading analysis, designing forex trading plan, Forex Trading Strategies etc. Get Complete Understanding about different Currencies of World.

Module 12: WordPress BloggingThe demand for highly qualified and professional arbitrageurs is increasing day by day as it is one of the risk-free trading platforms. Most of the brooking houses and investment companies today looking for trained and professional arbitrageurs, but unfortunately there are only few professional arbitrageurs in India today

Module 13: Webmaster ToolsIt is another important module of digital marketing as this module will let you know the important tools and softwares that you require to successfully implement your digital marketing campaign. So, in this module we will let you know about msjor tools such keyword tools, google webmaster tools, link analyzer tools, alexa toolbar etc.

Module 14: Advance Google AnalyticsIn this module, we will let you know about Google Analytics. Google Analytics will show all the data related to your website as it will analyze the user behaviour, bounce rate, active views etc. This module will enable you to analyze your website statics and thus you can improve the website according to the statics collected.

Module: 15 Google Places and Geo Targetting
Geo Targeting is another important chapter that we are covering in the complete internet marketing module. In this module you will be able to know as how you can target the local audiences and how to achieve rank in Google Maps.

Module 16:Online Reputation Management
It is quite mandatory for a bussiness person to maintain his/her online business reputation. You must go through as how audiences react or review about your product or services online and if found any negative review than how to eradicate them.

Module 17: Ecommerce MarketingE-commerce marketing is on a boom today and we already seen lots of e-commerce companies such as flipkart, snapdeal and others generating lot of revenue. In this module we will teach you as how you can build up your own e-commerce shop and how you can sell out your products.

Module 18: Email Marketing
Another Important module is E-mail marketing. In this module, you will be taught how to collect email databases, how to send it to your targeted audiences, how to send bulk emails and so on. So, in this module we will be covering all the aspects of E-mail Marketing.

Module 19:Mobile Marketing
Today, world is more and more shifting towards mobile and lots of people are accessing websites through their mobiles only. So, in this chapter we will tell you as how you create mobile responsive websites and how to promote them online.

Module: 20 Affiliate Marketing
Affilite Marketing and Adsense is the way through which you can earn money online. In this module we will let you know as how you can set up your own blog and how you can sell out your blog space to advertisers.

Module 21: Lead Generation
This is another important module of digital marketing. In this module we will let you know as how you can generate leads and conversions to your business and thus can improve your business online.

Module 22: SMS Marketing
SMS Marketing is another way through which you can target your audiences. In this module we will teach you abuot SMS Marketing ways, understanding SMS Interface and how to create list and thus how to send SMS in bulk.

Module 23: Getting Freelance Projects
Learn in this module as how you can make effective proposals for your clients and how you can submit to different freelance portals. Learn as how you really can win a project on top freelance portals.

Module:24 Practical Projects of all Modules
After the Successful Completion of the all the modules students are required to submit practical projects so that they will be able to learn each and everything practically.

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