Digital Marketing Course: Master Certification (CDMM)

Digital Vidya
Online

Rs 57,136
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Important information

  • Course
  • Intermediate
  • Online
  • 100 hours of study
  • Duration:
    6 Months
  • When:
    Flexible
Description

Digital marketing is a form of marketing that allows the users to make use of electronic devices such as computers, laptops, tablets, cellphones, smartphones, etc. to interact with the targeted audience. The technological platforms such as websites, emails, applications and other social networking sites enable the users to engage with the stakeholders.

Certified Digital Marketing Master Course (CDMM) is one ideal Master Certification for the aspirants of Digital Marketing, which bestows hands-on expertise and introduces its participants with the insights of Digital Marketing.

Few salient features of this Master Course in Digital Marketing are:

• It is a Vskills (Govt. Of India Initiative) Certified Course.
• It enriches participants with updated content.
• It includes research based internship.
• It enhances participant's skills through weekly assignments and projects.
• Participants get placement assistance after successful completion of the course.
• Due to 24 hours support on discussion forum, participants can get their queries solved at any point of time.

Important information
Venues

Where and when

Starts Location Timetable
Flexible
Online

Frequent Asked Questions

· Who is it intended for?

Sales & Marketing Professionals (including Advertising Professionals, Brand Managers and Media Planners): Creating Marketing Campaigns without Digital is no more an option. Sales & Marketing professionals need to develop an in-depth understanding of this medium to create workable strategies, to manage digital marketing teams & agencies. Entrepreneurs (including CXOs): Digital Marketing offers the flexibility of starting with small or no budget. Entrepreneurs can think of various innovative ways to reach out to their target audience and convert them to their customers. Unfortunately, there are not many people who can do it for them. They will have to learn to do it for themselves. Digital Marketers (including SEO, PPC, Social Media Professionals & Web Strategists): Digital Marketing is an ever evolving field. If you are not updating yourself, you will be obsolete in a quarter. Digital Marketers are in continuous process of learning. Students (including MBAs, Graduates, BBAs & aspiring drop-outs): No matter which area you end up pursuing, be it HR, Finance, Marketing, Sales or creating your own entrepreneurial venture, you cannot do it with in-depth understanding of Digital Media. The biggest problem is that most of the institutions are not equipped with imparting this understanding to students. The best way out is doing long-term course with India’s best Digital Marketing training institute Digital Vidya while you are still pursuing your education.

What you'll learn on the course

Marketing
Digital Marketing
Marketing
Media
Internet Advertising
Online marketing and publicity
CDMM
SEO
Social Media
Google analytics
Online Marketing
Certified Digital Marketing Master Course (CDMM)
E-mail marketing
Mailings
Inbound Marketing
Search Engine Marketing
Search Engine Optimization
Web analytics

Teachers and trainers (1)

PRADEEP CHOPRA
PRADEEP CHOPRA
CEO

Among the pioneers of Digital Marketing in India, Pradeep has been part of the Internet Industry since 2000. He is a Co-founder and CEO of Digital Vidya. Pradeep has personally trained & advised over 1500 professionals including CEOs across Asia in helping them meet their business objectives using Digital Marketing. Pradeep is an international speaker & an author on Digital Marketing & Entrepreneurship. He’s one of the most sought after speakers in Digital Marketing and his speaking assignments include ad-tech, Search Engine Strategies (USA, India), World Social Media Summit at Kuala Lumpur

Course programme

Course Syllabus

Core Modules: (Everyone should attend these sessions)

E-mail Marketing (12 hrs) – Learn how to effectively build your users lists, deliver e-mails & generate relevant clicks.

Social Media Marketing (SMM) (15 hrs) – Learn how to build brand, generate leads & aggregate audience on Social Media.

Inbound Marketing (12 hrs) – Learn how to attract & convert customers by earning their trust through various techniques such as content marketing.

Search Engine Marketing (SEM) (12 hrs)– Learn how to effectively run ads on Search Engines.

Search Engine Optimization (SEO) (12 hrs) – Learn how to get website listed among top search engine results.

Web Analytics (12 hrs)– Learn how to make business decisions from the metrics available in Digital Media.

Specialisation Modules (Participants can pick and choose these sessions based on their objective of learning digital marketing)

Website Development using Wordpress (3 hrs)

Affiliate Marketing (2.5 hrs)

Mobile App Marketing 101 (3 hrs)

Learn how to create unfair advantage and exponentially Grow Online Business (3.5hrs)

Integrated Digital Marketing Strategy (3 hrs)

How To Sell Digital Marketing Services? ( 4 hrs)

Blogging for Beginners (4 hrs)

Super Blogging (4 hrs)

Display Advertisement (6 hrs)

Advanced Google Analytics (7 hrs)

E-tail ( Online Listing ) /Website V/s Market Place (3 hrs)

Project & Weekly Assignments (only available in CDMM)
- The participants will be given appropriate Assignments & Projects to give hands-on experience in Digital Marketing.

In total there are 16 assignments & 2 projects that participants do through during the entire course.



Digital Vidya is Asia’s leading Digital Marketing training company and the first to launch Social Media Marketing Workshop Series in India. Since 2009, over 11000+ professionals (including CXOs) from over 5000+ brands such as Nokia, Google, eBay, Reliance, Star TV, Cisco, MakeMyTrip, Naukri, SAP, Citibank, Toyota, Intel, ITC, CNBC, Madison and CII have participated in more than 500+ Digital Marketing trainings by Digital Vidya across Asia.

We also offer customized Social Media/Digital Marketing Workshops for corporations, who are interested in leveraging Digital Marketing to scale up their businesses.

We are Google & Microsoft India’s official training partner to train their agencies & partners respectively.


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