Digital Marketing Masterclass: Delivering actionable insights

City University London
In Islington (England)

Price on request

Important information

  • Short course
  • Islington (England)
  • When:

This digital marketing short course is for proficient digital marketers who want to do a deep dive into the data to derive unique insights. It is also a practical workshop on how to create a digital dashboard to manage the data and effectively measure this against your strategic marketing objectives. Attendance of the Digital Marketing Best Practice: Tools and techniques for audience engagement is highly recommended before progressing to this Masterclass. Course Information Start DateStart TimeDurationCostCourse CodeApply Saturday 13 June 2015 10:00 - 16:30 1 day class Module 3 £120 CS0321 Apply Now Tutor Info Elliott King: Director and Co-Founder of MintTwist, an International Digital Marketing Services company. Elliott is a frequent speaker and guest lecturer on digital marketing. Amongst his accreditation's Elliott presented 'Future of Mobile Communications' and provided strategic digital communications consultancy for the UNCG (UN Communications Group of Senior Communications Directors for the UN's hundreds of units including World Bank, WHO, UNHCR, etc.)

Victoria Lennon: Marketing Director at MintTwist an International Digital Marketing Services company.  Victoria has designed and delivered an in-house programme of seminars and workshops on key digital marketing themes for MintTwist's clients and marketers wanting to gain a better understanding of digital themes. Eligibility Completion of module 1, Digital Marketing Best Practice: Tools and techniques for audience engagement and module 2 Digital Marketing Masterclass: Strategies for customer conversion is desirable but not essential. English Requirements Applicants must be proficient in written and spoken English.

Important information

Where and when

Starts Location
Northampton Square, EC1V 0HB , London, England
See map

What you'll learn on the course

Best Practice
Digital Marketing

Course programme

What will I learn?

Module 3

Title: Digital Marketing Masterclass: Delivering actionable insights


  1. A highly analytical course, focused on deducing unique insights from the data and how to adapt your strategy accordingly.
  2. To develop an integrated strategic digital marketing plan for your business. Strong focus on customer touch points, ROI and importance of adaptive strategies.
  3. To look at developing a unique dashboard to effectively measure marketing objectives.
  • Digital marketing trends and changes and how to incorporate this into your strategy
  • How to map your customer journey and key touch points
  • How to optimise your digital campaigns using advanced channel techniques and application - SEO, social media, e-mail, display
  • To create a dashboard to asses and determine the most effective digital and social media metrics, and analytics to assess the success of your digital marketing strategy and investments including ROI.

Additional information

Teaching and Assessment

Informal assessment will take place through group discussion, class room activities, questions and answers sessions as guided by your tutor.

Each module is delivered as an intensive one-day short course on a Saturday between 10:00 and 16:30 offering you maximum flexibility. City’s central London location allows you to study in the heart of the city and gain access to world leading facilities.

A large part of the course will involve group discussion and but there is also a large emphasis on workshop...