Diploma in Advertising and Media

The programme trains students to know the ABC of Advertising Agency and Media house. Candidates who are in Client Servicing, Business Development and Media oriented roles is suitable for this course. The main target of the course is to train students in reativity, graphics and design. candidates going for this course must have a clear understanding of media industry, how the agencies operate,
roles played by agencies, different types of brands and products etc.
The programme includes
PR and Advertising
Persuasion in Advertising
Setting Advertising Objectives
Copy writing and Tone of Voice
Advertising as a marketing function: inform, persuade, remind etc