Diploma In Advertising & Public Relations Management

Prin. L.N. Welingkar Institute of Mgt Dev and Research
Distance

Price on request
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Important information

  • Diploma
  • Distance learning
  • Duration:
    6 Months
Description

Important information

Course programme

Indian economy is on a boom and the market is on a continuous trail of expansion. With the market gaining grounds every business are looking up to advertising as a tool to cash in on lucrative business opportunities. Advertising has been always worked as a catalyst to create a demand to market a product. Growth in business has lead to a consecutive boom in the advertising industry as well. This program moulds a candidate to groom in advertising and marketing field by knowing the variations in consumer behavior and the basics of public relation and importance of various media as a medium of various advertising.

Highlights of the Program

* The program helps on developing creative skills as required for developing an advertising and marketing strategies.
* This programs core focus will be to understand the impulse of consumer to create a demand.
* Experienced faculty members include experts from the industry and academia.

Structure of the Program
1. Advertising, Design & Media
2. Account Planning and Servicing
3. Consumer Buyer Behavior
4. Public Relations


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