Diploma in Corporate Communication & Advertising

Ahmadabad Management Association
In Ahmedabad

€ 13,000 - (Rs 9,46,728)
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Important information

  • Diploma
  • Ahmedabad
  • Duration:
    6 Months

Suitable for: The programme is aimed at participants with a degree and two years experience in Public Relations or Corporate Communications.

Important information

Where and when

Starts Location
On request
Ahmedabad Management Association AMA Complex, ATIRA Campus, Dr. Vikram Sarabhai Marg, Vastrapur, 380015, Gujarat, India
See map

Frequent Asked Questions

· Requirements

To apply for the program participants need to have a degree from any recognised university and a 2 year experience in in Public Relations or Corporate Communications.

Course programme

With liberalisation comes competition. With competition, corporate image and identity makes a crucial competitive difference. Intended for managers who want to learn how companies can communicate effectively with a variety of publics, this programme also covers public opinion and policy, media relations, PR, crisis communication, corporate image & identity as well as corporate advertising.

Class Days & Timings: Monday/Tuesday/Wednesday 7.00 to 8.30 p.m.

Course Coverage:

Understanding Organisation: Values / Culture / Mission, Structure & Systems
Introduction to Human Communications: Listening, Speaking, Writing, Reading, Perceptions, Assumptions
Mass Media: Print Media, News Paper, Journals, Audio Visual
Corporate Communication: Corporate Identity, Corporate Advertising, Financial Advertising, Press Conferences, Press Releases, In-house Newsletters, Event Management, Space Marketing, Corporate Philosophy, Internet Advertising, Public Relations, Crisis Communication, Reputation Management, Employee Communication.
Organisational Communication: Meetings, Presentations, One-to-one Communication, Negotiation
Corporate Communication as it is Today
Advertising & Brand Management
Developmental Communication, Social Advertising, Public Service Campaigns
Media Planning
Market Research, Marketing Communication, Customer Care and Retailing
Written Analysis & Communication, Creative Writing
Project Work

Additional information

Students per class: 40

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