Diploma in Corporate Communication & Advertising

With liberalisation comes competition. With competition, corporate image and identity makes a crucial competitive difference. Intended for managers who want to learn how companies can communicate effectively with a variety of publics, this programme also covers public opinion and policy, media relations, PR, crisis communication, corporate image & identity as well as corporate advertising.

Class Days & Timings: Monday/Tuesday/Wednesday 7.00 to 8.30 p.m.

Course Coverage:

Understanding Organisation: Values / Culture / Mission, Structure & Systems
Introduction to Human Communications: Listening, Speaking, Writing, Reading, Perceptions, Assumptions
Mass Media: Print Media, News Paper, Journals, Audio Visual
Corporate Communication: Corporate Identity, Corporate Advertising, Financial Advertising, Press Conferences, Press Releases, In-house Newsletters, Event Management, Space Marketing, Corporate Philosophy, Internet Advertising, Public Relations, Crisis Communication, Reputation Management, Employee Communication.
Organisational Communication: Meetings, Presentations, One-to-one Communication, Negotiation
Corporate Communication as it is Today
Advertising & Brand Management
Developmental Communication, Social Advertising, Public Service Campaigns
Media Planning
Market Research, Marketing Communication, Customer Care and Retailing
Written Analysis & Communication, Creative Writing
Project Work