DIPLOMA IN DIGITAL MARKETING IN AUSTRALIA CANBERRAINTERNATIONAL INSTITUTE OF MANAGEMENT & ENGINEERING
- Online campus
Frequent Asked Questions
· What are the objectives of this course?
Understand how and why to use digital marketing for multiple goals within a larger marketing and/or media strategy Understand the major digital marketing channels - online advertising: Digital display, video, mobile, search engine, and social media Learn to develop, evaluate, and execute a comprehensive digital marketing strategy and plan Learn how to measure digital marketing efforts and calculate ROI Explore the latest digital ad technologies
· Who is it intended for?
SHORT TERM COURSE
· What marks this course apart?
ON LINE STUDY
· What happens after requesting information?
ON LINE EXAM APPLICATION FORM
What you'll learn on the course
Teachers and trainers (1)
Principles of Marketing
Digital Marketing: Tools and Metrics
Search Engine Marketing – I
Search Engine Marketing – II
Mobile Marketing: Incorporating Time and Space
Social Media Analytics
Case Discussion: Sephora Direct
Purchase Funnel and Multi-Channel Attribution
Guest Lecture/Email Marketing