DIGITAL MARKETING I

DIPLOMA IN DIGITAL MARKETING IN AUSTRALIA CANBERRA

INTERNATIONAL INSTITUTE OF MANAGEMENT & ENGINEERING
Online

Rs 7,700
VAT incl.
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Important information

  • Diploma
  • Online
  • Duration:
    6 Months
  • When:
    Flexible
  • Online campus
Description

Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.The key objective is to promote brands, build preference and increase sales through various digital marketing .

Important information
Venues

Where and when

Starts Location Timetable
Flexible
Online

Frequent Asked Questions

· What are the objectives of this course?

Understand how and why to use digital marketing for multiple goals within a larger marketing and/or media strategy Understand the major digital marketing channels - online advertising: Digital display, video, mobile, search engine, and social media Learn to develop, evaluate, and execute a comprehensive digital marketing strategy and plan Learn how to measure digital marketing efforts and calculate ROI Explore the latest digital ad technologies

· Who is it intended for?

SHORT TERM COURSE

· Requirements

10TH

· Qualification

10TH

· What marks this course apart?

ON LINE STUDY

· What happens after requesting information?

ON LINE EXAM APPLICATION FORM

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What you'll learn on the course

Digital Technology
Digital Photography
Digital Marketing

Teachers and trainers (1)

SNEHA SHARMA
SNEHA SHARMA
ENGINEERING JOBS

Course programme

SUBJECTS

Introduction

Statistics Review

Principles of Marketing

Digital Marketing: Tools and Metrics

Search Engine Marketing – I

Search Engine Marketing – II

Guest Lecture

Mobile Marketing: Incorporating Time and Space

Social Media Analytics

Case Discussion: Sephora Direct

Purchase Funnel and Multi-Channel Attribution

Guest Lecture/Email Marketing


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