DIPLOMA IN DIGITAL MARKETING NEW ZEALAND WELLINGTONINTERNATIONAL INSTITUTE OF MANAGEMENT & ENGINEERING
- Online campus
Frequent Asked Questions
· What are the objectives of this course?
Understand how and why to use digital marketing for multiple goals within a larger marketing and/or media strategy Understand the major digital marketing channels - online advertising: Digital display, video, mobile, search engine, and social media Learn to develop, evaluate, and execute a comprehensive digital marketing strategy and plan Learn how to measure digital marketing efforts and calculate ROI Explore the latest digital ad technologies
· Who is it intended for?
SHORT TERM COURSE
· What marks this course apart?
ON LINE STUDY
· What happens after requesting information?
ON LINE EXAM APPLICATION FORM
What you'll learn on the course
Online marketing and publicity
Online banking management
Online results and statistics
Teachers and trainers (1)
Principles of Marketing
Digital Marketing: Tools and Metrics
Search Engine Marketing – I
Search Engine Marketing – II
Mobile Marketing: Incorporating Time and Space
Social Media Analytics
Case Discussion: Sephora Direct
Purchase Funnel and Multi-Channel Attribution
Guest Lecture/Email Marketing