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St. Xavier’s Institute of Communication

Diploma in Advertising & Marketing in Mumbai


St. Xavier’s Institute of Communication

Classes - Post Graduate Diploma

Place

Mumbai (Maharashtra)

Requirements

Any graduate in Arts, Science, Commerce, BMS (business) or BMM (mass media) with at least 55 percent... see more marks. Non-graduates who have completed five years of full-time work in an advertising agency may be considered. Working candidates are not eligible.

Rs140,000 + VAT

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Diploma in Advertising & Marketing in Mumbai summary

Type Post Graduate Diploma Duration On request
Method / place Contact institue Classes in Mumbai where
Requirements
Any graduate in Arts, Science, Commerce, BMS (business) or BMM (mass media) with at least 55 percent marks. Non-graduates who have completed five years of full-time work in an advertising agency may be considered. Working candidates are not eligible.
Price Rs140,000 + VAT

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Diploma in Advertising & Marketing in Mumbai details

  • Diploma in Advertising & Marketing

Diploma in Advertising & Marketing

Course Synopsis
 
Core Concepts

-Introduction to Marketing Principles & Concepts
-Understanding Advertising
-Development of an Advertising Professional
-Consumer behavior
-Market Research
-The Brand (product & corporate branding)
-Public Relations
-Direct Marketing
-Advertising & Creative Development Process
(includes mainly 4 stages: Advertising strategy, Creative development, advertising development, effectiveness)
-Management skills
 
Core Skills

-Copywriting    
-Ad Film making
-Computer Skills for Media
-Online Marketing & Web designing
-Print Production
-Media Planning & Media Marketing
-Account Planning
-Retail Communication
-Media law & Media literacy
-Preparing a Portfolio
-TPE (The Professional Edge)
-EPS (Effective Presentation Skills)
-Research Project (given in the beginning of the year, the research paper to be submitted towards the end)
-Workshops
-Handling People Professionally
-Shakti Yogashram
 
Electives:

    Photography
    Radio Programming
    Digital advertising as an emerging advertising avenue
    Face of Social Advertising and Corporate Social Responsibility
    Animation

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On St. Xavier’s Institute of Communication
  • Institute description
  • The Xavier Institute of Communications (XIC) is a professional media centre which offers a variety of services in training and production. The Institute is at two locations; the St. Xavier's College campus and the St. Xavier's High School campus, Mumbai.XIC is an autonomous educational unit of the Bombay St. Xavier's College Society Trust, which comprises St. Xavier's College, the Institute of Management, the Institute of Counseling and the Heras Institute of Indian History and Culture.By virtue of its course offerings and enrolments, XIC ranks among the biggest non-government media centres in Asia.XIC was initiated in 1969 by The Catholic Bishops' Conference of India to develop scholarship and professionalism in the media. It is presently managed by the Society of Jesus (Jesuits) of the Bombay Province.
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