Diploma in Marketing ManagementAhmadabad Management Association
€ 13,000 - (Rs 9,44,294)
Frequent Asked Questions
The programme is aimed at participants with a degree or diploma and two years experience. A reasonable command over spoken and written English is essential.
Class Days & Timings: Monday / Tuesday /Wednesday 7.00 to 8.30 p.m.
Marketing Environment: Trends in Macro Environment (Demographic, Economic, Technological, Legal and Political)
Consumer Behaviour, Segmentation and Targeting: Buyer Behaviour (Cultural, Social, Personal, Psychological), Buying Process, Stages of Buying, Demand Measurement and Forecasting
Competition: Industry Concepts, Market Concepts, Competition Reaction Pattern, Balancing Customer and Competitor
Product Decisions: Product Differentiation, Positioning, Communication, Developing New Products, Consumer Adoption Process, Life Cycle Strategies.
Pricing Decisions: Setting the Price, Adapting the Price, Responding to Price Change
Promotion: Advertising Objective, Public Relations, Sales Promotion
Distribution: Channels, Channel Design, Channel Management, Channel Cooperation, Conflict Competition
Marketing Law and Contemporary Issues in Marketing