Diploma in Marketing Management

Ahmadabad Management Association
In Ahmedabad

€ 13,000 - (Rs 9,44,294)
+ VAT
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Important information

  • Diploma
  • Ahmedabad
  • Duration:
    6 Months
Description

Important information
Venues

Where and when

Starts Location
On request
Ahmedabad
Ahmedabad Management Association AMA Complex, ATIRA Campus, Dr. Vikram Sarabhai Marg, Vastrapur, 380015, Gujarat, India
See map

Frequent Asked Questions

· Requirements

The programme is aimed at participants with a degree or diploma and two years experience. A reasonable command over spoken and written English is essential.

Course programme

This is one of the well-received programmes of AMA. The programme is targeted at experienced managers in the marketing field as well as fresh graduates intending to enter this field, equipping them with the latest and advanced marketing tools & techniques to help them perform efficiently in the emerging competitive markets.

Class Days & Timings: Monday / Tuesday /Wednesday 7.00 to 8.30 p.m.

Course Coverage:

Marketing Environment: Trends in Macro Environment (Demographic, Economic, Technological, Legal and Political)
Consumer Behaviour, Segmentation and Targeting: Buyer Behaviour (Cultural, Social, Personal, Psychological), Buying Process, Stages of Buying, Demand Measurement and Forecasting
Competition: Industry Concepts, Market Concepts, Competition Reaction Pattern, Balancing Customer and Competitor
Product Decisions: Product Differentiation, Positioning, Communication, Developing New Products, Consumer Adoption Process, Life Cycle Strategies.
Pricing Decisions: Setting the Price, Adapting the Price, Responding to Price Change
Promotion: Advertising Objective, Public Relations, Sales Promotion
Distribution: Channels, Channel Design, Channel Management, Channel Cooperation, Conflict Competition
Marketing Law and Contemporary Issues in Marketing
Project Work

Additional information

Students per class: 40

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