Diploma in Marketing Management

About the Programme:

This programmes covers various aspects related to Marketing, people working in the sales Departments of Companies or those seeking career in Marketing will benefit from the broad theory and practical base this programme provides. It will prove especially useful for entrepreneurs seeking to launching new products or revamp existing products in the market.

Semester I

Management Functions and Behaviour
Management of Human Resources
Economic and Social Environment
Corporate Social Responsibility
Information Systems for Managers

Semester II

Consumer Behaviour
Marketing for Managers
Sales Management
Management of Machines and Materials
Strategic Management