Diploma in Marketing Management (DMkM)Prin. L.N. Welingkar Institute of Mgt Dev and Research
Price on request
- At 2 venues
This is a specialized Management program in marketing with special focus on marketing as the core business function. It encompasses the basic principles of marketing management. It enables the candidate to capture the dynamic realities of the market place while emphasizing on consumer behaviour, market research and other elements of marketing and sales management. It is a program which should be done by candidates who wants to understand the marketing management fundamentals and purse their career in marketing and sales management.
Highlights of the Program:
* The program focuses on developing marketing management skill as required in the today's competitive industry.
* The program has been designed taking into consideration the needs of both working professional as well as fresher.
* Experienced faculty members include experts from the industry and academia.
Structure of the Program:
Semester I Semester II
Principles of Management Advertising & Sales Promotion
Marketing Management Information Technology for Management
Business Communication Sales Force Management
Marketing Research Strategic Management
Consumer Buyer Behaviour International Marketing