DIPLOMA IN MARKETING MANAGEMENT (Part Time)

Course Content:

This semester introduces students to the basic concepts involved in International Trade.
1. MARKETING CONCEPTS
2. ADVERTISING AND DISTRIBUTION
3. CONSUMER BEHAVIOUR
4. QUANTITATIVE TECHNIQUES
5. SALES MANAGEMENT
6. INTERNATIONAL MARKETING
7. MARKET RESEARCH
8. LEGAL ASPECTS OF SELLING
9. PROJECT REPORT

Marketing is an important interface function with the market environment and focuses sharply on the delivery of the output to the Market in its entirety. Its role is to ensure continued compatibility of the organization’s offerings with the market requirements and to deliver the benefits sought by the customer.