Diploma in Mass Media:Advertising

Diploma in Mass Media:Advertising

Advanced Diploma in Mass Media is a programme that is specially designed to meet international standards. A practical, hands-on, career making course, it will catapult students into the lucrative and most sought after professions today: Advertising, Multimedia Journalism and the Entertainment industry.

The Syllabus

The syllabus has been specially devised after extensive research and discussions with eminent professionals from the industry. And invaluable feedback from the corporations that are always on the prowl for talent.

Topics:

1. Business of Advertising
2. Business of Journalism
3. Business of Entertainment
4. Marketing Management
5. Finance, Budgeting and Costing
6. Relationship Management
7. Strategic Management
8. Media Sales
9. Project Management
10. Communication Skills
11. Media Convergence - IMC

Practical Sessions:

1. Editing Sense
2. Presentation Techniques
3. Multimedia Creations

Advertising

Topics:

1. Consumer Behaviour
2. Brands & Strategic Planning
3. Campaign Planning
4. Creativity in Communication
5. Evaluating Communication
6. Media Planning & Buying
7. Ad Sales
8. Ad Agency Management
9. Outdoor Communication
10. Public Relations
11. Commercial Skills
12. Media Laws & IPR - I
13. Advertising Research

Practical Sessions:

1. Workshops
2. Research Software (Basic)
3. Live Industry Projects
4. Famous Ads - Critique & Cases