Diploma in Retail Management

Programme Structure

This programme in retailing is spread over two years across four semesters. The typical duration of this programme is 1200 hours constituting of 888 contact hours & 312 hours of internship project.

Programme Contents

Semesters 1:
Covers a total of 350 contact hours devoted to basic fundamental principles in retail consisting of the following courses:

-Retail Basics
-Fundamentals of Retail Marketing
-Store Functions
-Customer Relationship Management
-Buying and Merchandising
-Organization Behavior
-Elements of Fashion
-Personality Development

Semesters 2:
Covers a total of 350 contact hours devoted to deeper understanding of the various functions in retail consisting of the following courses:

-Fundamentals of Visual Merchandising
-Supply Chain
-Services Marketing
-Retail Finance
-Lifestyle Retailing
-Communication & Soft Skills
-Business Communication

Semesters 3:
Covers a total of 350 contact hours devoted to focus on major functions of retail consisting of the following courses:

-HR Practices
-Technologies In Retail
-Grooming & Interview Skills
-Retail Events & Promotions
-Franchising
-Merchandise knowledge
Electives( Any Two)
-Category Management
-Visual Merchandising
-Brand Management
-Store Operations

Semesters 4:
Covers a total of 350 hours devoted to project work which is of original contribution to knowledge in the specific chosen area of electives.
The project work aims at giving the students an opportunity to develop their skills in their chosen area of electives. The project work should demonstrate extensive knowledge in the selected elective area with hands-on experience in a real life environment