Diploma in Retail Management
Diploma
In Mumbai and Bangalore
Description
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Type
Diploma
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Location
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Duration
1 Year
Facilities
Location
Start date
Start date
Start date
About this course
Graduates from any stream from any recognized university OR
HSC (10+2) years of education with a minimum score of 50% and having more than 3 years of work experience in Retail
Proficiency in English is mandatory
Reviews
Course programme
Recognizing the magnitude of opportunities and the dearth of professionals at the supervisory level in the retail industry, Welingkar Institute of Management's Center for Retail Studies started its one year Diploma in Retail Management. The program is the right course for aspirants who would like to become retail professionals at supervisory levels and those who own or manage a retail business.
The one year program will introduce participants to various aspects of professional retailing. The curriculum has been designed by a team of Retail professionals and includes sessions in theory and practical applications in a balanced measure.
Program Structure
TRIMESTER I TRIMESTER II
Basics of Marketing Store design & visual merchandising
Effective Communication Warehousing & Supply Chain Management
Consumer Behaviour Store operations and management
Introduction to Retail Customer Service & Selling Skills
Retail Strategy Retail Finance
Store location, Site selection & Positioning Retail Information systems and CRM
Merchandise buying and Management Retail advertising & sales promotion
TRIMESTER III PRACTICAL (CLASSROOM SESSIONS)
Retail Rural Marketing Consumer Research & Marketing Research
Non-Store Retailing Stores & Location Visits
Franchise Operations & Management Projects / Workshop
Mall Management Seminar & Guest Lectures
Retail HRM
Retail statutory obligations
Organisational Behaviour
Diploma in Retail Management