Diploma in Retail Management (DRM)

Prin. L.N. Welingkar Institute of Mgt Dev and Research
In Bangalore and Mumbai

Price on request
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Important information


Important information

Where and when

Starts Location
On request
102/103, Electronic City Phase 1, Next to Telephone Exchange, Hosur Road, 560100, Karnataka, India
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On request
Lakhamshi Napoo Road, Near Matunga (Central Rly.), 400019, Maharashtra, India
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Frequent Asked Questions

· Requirements

Graduates from any stream from any recognized university OR HSC (10+2) years of education with a minimum score of 50% and having more than 5 years of work experience in Retail Proficiency in English is mandatory

Course programme

Recognizing the magnitude of opportunities and the dearth of professionals at the supervisory level in the retail industry, Welingkar Institute of Management's Center for Retail Studies started its one year Diploma in Retail Management. The program is the right course for aspirants who would like to become retail professionals at supervisory levels and those who own or manage a retail business.

The one year program will introduce participants to various aspects of professional retailing. The curriculum has been designed by a team of Retail professionals and includes sessions in theory and practical applications in a balanced measure.

Basics of Marketing Store design & visual merchandising
Effective Communication Warehousing & Supply Chain Management
Consumer Behaviour Store operations and management
Introduction to Retail Customer Service & Selling Skills
Retail Strategy Retail Finance
Store location, Site selection & Positioning Retail information systems
Merchandise buying and Management CRM
Retail advertising & sales promotion

Retail Rural Marketing Consumer Research & Marketing Research
Non-Store Retailing Stores & Location Visits
Franchise Operations & Management Projects / Workshop
Mall Management Seminar & Guest Lectures
Retail HRM
Retail statutory obligations
Organisational Behaviour

Achievements for this centre

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