Diploma in Retail Management (DRM)
Diploma
In Mumbai
Description
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Type
Diploma
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Location
Mumbai
Facilities
Location
Start date
Start date
Reviews
Course programme
Program Structure
TRIMESTER I
Basics of Marketing
Effective Communication
Consumer Behaviour
Introduction to Retail
Retail Strategy
Store location, Site selection & Positioning
Merchandise buying and Management
TRIMESTER II
Store design & visual merchandising
Warehousing & Supply Chain Management
Store operations and management
Customer Service & Selling Skills
Retail Finance
Retail information systems
Retail advertising & sales promotion
TRIMESTER III
Retail Rural Marketing
Non-Store Retailing
Franchise Operations & Management
Mall Management
Retail HRM
Retail statutory obligations
Organisational Behaviour
Diploma in Retail Management (DRM)