Diploma in Retail Management (DRM)

Prin. L. N. Welingkar Institute of Mgt Dev and Research
In Mumbai

Price on request
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Important information

  • Diploma
  • Mumbai
Description

Important information
Venues

Where and when

Starts Location
On request
Mumbai
Lakhamshi Napoo Road, Near Matunga (Central Rly.), Mumbai, 400019, Maharashtra, India
See map

Course programme

Program Structure
TRIMESTER I

Basics of Marketing
Effective Communication
Consumer Behaviour
Introduction to Retail
Retail Strategy
Store location, Site selection & Positioning
Merchandise buying and Management

TRIMESTER II

Store design & visual merchandising
Warehousing & Supply Chain Management
Store operations and management
Customer Service & Selling Skills
Retail Finance
Retail information systems
Retail advertising & sales promotion

TRIMESTER III
Retail Rural Marketing
Non-Store Retailing
Franchise Operations & Management
Mall Management
Retail HRM
Retail statutory obligations
Organisational Behaviour


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