Diploma in Web Business Development and Marketing



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Having a business presence on the Internet has become a necessity in today’s world. This free online diploma course from ALISON will guide learners through the initial steps of setting up an online business, from choosing a web hosting account for your site through registering your domain name. The course will then explore some of the essential tools in building your site, including HTML, Cascading Style Sheets (CSS), and Adobe Dreamweaver. Also covered are affiliate and e-mail marketing, as well as the use of social media such as Facebook to help build your business. The Diploma in Web Business Development and Marketing is ideal for anyone who always wanted to set up a Web business but felt they lacked the skills, or for those with a desire to further their understanding of how online businesses work.

Important information

Where and when

Starts Location

What you'll learn on the course

Business Development
IT Development

Course programme

Module Title Module 1: Introduction to Building a Website Module 2: What are Domain Names and Hosting Accounts Module 3: How to Create Web pages Module 4: Images, Links and Formatting Explained Module 5: How to Publish Your Web page Create a Business Website Assessment Module 6: HTML Coding - Create Web pages Module 7: Cascading Style Sheets - How to Style Web Pages Module 8: Using Adobe Dreamweaver CS3 to Create Web Pages and Websites Module 9: Indexing a Website on Google Webmaster Website Development Tools Assessment Module 10: Introduction to the Web Module 11: Explaining Autoresponders and Email Marketing Module 12: How to Build a List Using Autoresponders Module 13: Increase Website Traffic Using Affiliate Marketing Building Your Web Business Assessment Module 14: Create Your Personal Profile on Facebook Module 15: Creating your Facebook LIKE Page Module 16: How to Increase Traffic to LIKE Pages Marketing Your Web Business Assessment Final Assessment

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ALISON’s Diploma Courses category includes diploma-level courses in a variety of professional subjects, such as project management, business management and entrepreneurship, HR, web design, psychology, customer service, programming, social media marketing, children’s studies, nursing and patient care, social work, IT management, statistics, mental health, Six Sigma, teaching skills for educators, carpentry, supply chain management, international tourism, and PE. These diploma-level courses will give the learner a comprehensive understanding of the subject. Upon successful graduation, the student will have gained valuable skills and training that will greatly enhance employability and career prospects. The category also includes an innovative work-force re-entry skills advanced diploma that will be of interest to anyone re-entering the workforce after an extended absence.