ECU International MBA (marketing)
Master
In Bangalore
Description
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Type
Master
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Location
Bangalore
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Duration
16 Months
In the Marketing specialization, students can find themselves handling marketing activities of an organization.The different areas include. Handling areas of making marketing plans. -Devising marketing strategies and. -Giving various marketing presentations with large corporate houses. The additional benefit being in this particular stream the earning opportunities are unlimited.
Facilities
Location
Start date
Start date
About this course
Completion of a recognized Graduate degree with minimum of 50% marks.
Reviews
Course programme
Specializations Offered
The first two terms students are taught common subjects across the specializations. The third term the students can choose elective papers as per their specific interest and strengths. The specializations offered include Finance, Hospitality and Tourism (H&T), Human Resource Management (HRM), International Business and Marketing.
TERM 1
MBA
-Marketing Management and Analysis
-Economics of Markets
-Quantitative Analysis for the Firm
-Leadership and Organizational Behavior
-Financial Reporting and Control
-Management of Innovation and Technology
-Personal Development Workshop and Business Communications
-Business Research
-Business English
TERM 2
MBA
-Production and Operations Management
-Analyzing International Business Environments
-Strategy in the Global Context
-Financial Analysis and Management Decision Making
-Management of Organizations and People
-Personality Development Workshop and Business Communications
-Sales and Distribution Management
-Supply Chain Management / Corporate Manpower Planning
-Corporate Training and Development
-Corporate Finance
-Business English
TERM 3 (the specialization term)
Marketing
The Marketing MBA from Bangalore Management Academy is structured to suit both a fresh graduate as well as a person with some marketing experience to move up the corporate ladder. The MBA is a comprehensive program that teaches besides marketing the nuances of sales and distribution as well. A graduate from BMA with a Marketing MBA has the benefit of learning all aspects of marketing including, advertising, brand management, marketing communications and marketing strategy. Upon completion of the program the candidate can foray into a career enriching opportunities in marketing as well as management roles. As marketing is an ever changing field the marketing courses at BMA are taught by a combination of academics and industry experts.
Syllabus
ECU-MBA-Marketing Term 3
-International Business Project
-International Marketing
-Service Marketing
-International Advertising
-Advanced Integrated Marketing Communications
-Business Strategy
Additional information
ECU International MBA (marketing)