ECU International MBA (marketing)

Master

In Bangalore

₹ 453,000 + VAT

Description

  • Type

    Master

  • Location

    Bangalore

  • Duration

    16 Months

In the Marketing specialization, students can find themselves handling marketing activities of an organization.The different areas include. Handling areas of making marketing plans. -Devising marketing strategies and. -Giving various marketing presentations with large corporate houses. The additional benefit being in this particular stream the earning opportunities are unlimited.

Facilities

Location

Start date

Bangalore (Karnātaka)
See map
Bangalore Management Academy(BMA), #17, Ashirwad Towers, Doddanekkundi Cross, Marathahalli, Mahadevapura Ring Road, Marathahalli Post, 560037

Start date

On request

About this course

Completion of a recognized Graduate degree with minimum of 50% marks.

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Reviews

Course programme

The advantage of an International MBA programme that BMA offers is seen clearly in the high standards set, the pedagogy and the study materials or syllabi, which is continuously updated, making it very useful and relevant to the Industry. The Programme brings our students at par with the Industry and most of the MNCs requirements. Saving on time, the MBA is scheduled in such a way that they complete their courses in a span of 16 months, with practical exposure to a lot of live projects, assignments and the incredible International Business Project. The IBP is the very unique part of the MBA Programme that makes the difference, as it helps the students to work in teams and experience the real life work scenario and run a business, giving them the much-needed exposure to get a head-start in their careers. The whole programme empowers the students to cope up with the pressures and intense schedules of the real world as well as stay abreast with an ever-changing globalized world. The MBA International as offered by Bangalore Management Academy is a composite and contemporary course, leading to an award that is an International Master's Degree, by the Edith Cowan University, Australia.

Specializations Offered

The first two terms students are taught common subjects across the specializations. The third term the students can choose elective papers as per their specific interest and strengths. The specializations offered include Finance, Hospitality and Tourism (H&T), Human Resource Management (HRM), International Business and Marketing.

TERM 1

MBA

-Marketing Management and Analysis
-Economics of Markets
-Quantitative Analysis for the Firm
-Leadership and Organizational Behavior
-Financial Reporting and Control
-Management of Innovation and Technology
-Personal Development Workshop and Business Communications
-Business Research
-Business English

TERM 2

MBA

-Production and Operations Management
-Analyzing International Business Environments
-Strategy in the Global Context
-Financial Analysis and Management Decision Making
-Management of Organizations and People
-Personality Development Workshop and Business Communications
-Sales and Distribution Management
-Supply Chain Management / Corporate Manpower Planning
-Corporate Training and Development
-Corporate Finance
-Business English

TERM 3 (the specialization term)

Marketing

The Marketing MBA from Bangalore Management Academy is structured to suit both a fresh graduate as well as a person with some marketing experience to move up the corporate ladder. The MBA is a comprehensive program that teaches besides marketing the nuances of sales and distribution as well. A graduate from BMA with a Marketing MBA has the benefit of learning all aspects of marketing including, advertising, brand management, marketing communications and marketing strategy. Upon completion of the program the candidate can foray into a career enriching opportunities in marketing as well as management roles. As marketing is an ever changing field the marketing courses at BMA are taught by a combination of academics and industry experts.

Syllabus

ECU-MBA-Marketing Term 3

-International Business Project
-International Marketing
-Service Marketing
-International Advertising
-Advanced Integrated Marketing Communications
-Business Strategy

Additional information

Work placements: Students are provided 3 months internships in related areas.

ECU International MBA (marketing)

₹ 453,000 + VAT