Executive Development Programmed In Media Management

MSL Learning Systems Private Limited
In Gurgaon

Price on request
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Important information

  • Master
  • Gurgaon
  • Duration:
    1 Year

1.To build participants' understanding of media planning, media buying and media marketing processes in the current Indian business scenario. 2 To illustrate application of scientific tools and techniques to improve media buying and selling functions, and. 3 To sensitize participants to key contemporary practices in media planning and media marketing

Important information

Where and when

Starts Location
On request
MSL Learning Systems Private Limited SCO 21,22, Sector 14, Haryana, India
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Frequent Asked Questions

· Requirements

Graduation. Even final year students can apply provided they submit their final year mark sheets by July 2006.

Course programme

Media in India is going through major and fast changes. New Magazines, Newspapers with more editions, the arrival of FM radio on the broadcasting landscape and Television channels increasingly catering to niche audiences have all made the battle for attracting more readers more intense and fierce. The Media has to continually enhance its brand image, win subscriber loyalty and at the same time ensure maximum and expansive reach for its clients. The modern challenges to media demand novel skills, latest knowledge and a new mindset. This programme aims at preparing professionals to use the media strategically and thereby meet business objectives and targets. This is a comprehensive programme designed to blend theory and practice in the profession. The programme provides an intense educational experience that inculcates skills to develop lateral solutions for media management challenges.

Course Content

1 Management Theory
2 Strategic Management
3 Media Research
4 Marketing Management
5 Financial Management
6 Media Planning
7 Media Buying
8 Media Marketing
9 Media Audit
10 Emerging Trends

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