Executive Development Programmed In Media Management

Media in India is going through major and fast changes. New Magazines, Newspapers with more editions, the arrival of FM radio on the broadcasting landscape and Television channels increasingly catering to niche audiences have all made the battle for attracting more readers more intense and fierce. The Media has to continually enhance its brand image, win subscriber loyalty and at the same time ensure maximum and expansive reach for its clients. The modern challenges to media demand novel skills, latest knowledge and a new mindset. This programme aims at preparing professionals to use the media strategically and thereby meet business objectives and targets. This is a comprehensive programme designed to blend theory and practice in the profession. The programme provides an intense educational experience that inculcates skills to develop lateral solutions for media management challenges.

Course Content

1 Management Theory
2 Strategic Management
3 Media Research
4 Marketing Management
5 Financial Management
6 Media Planning
7 Media Buying
8 Media Marketing
9 Media Audit
10 Emerging Trends