Executive Leadership and Public Relations - (Diploma – Postgraduate)
Training
In Al Farwānīyah (Kuwait)
*Indicative price
Original amount in GBP:
£ 4,000
Description
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Type
Training
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Location
Al farwānīyah (Kuwait)
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Duration
5 Days
Suitable for: This Course is Designed For: Public Relations Professionals. Public Relations Practitioners. Marketers and Public Relations Managers. Board of Directors. Business Owners. Consultants. Senior Managers,. Middle Managers. Junior Managers. Internal Change Agents. External Change Agents. Customer Service Managers. Sales and Development Business Managers. HR professionals who have communications roles. Managers who want to add high-level communications skills to their personal portfolios
Facilities
Location
Start date
Start date
Reviews
Course programme
Executive High Performance Leadership
The concepts of ‘leader’ and ‘managerial leader’
The leader and authority
The leader and influence
The manager and the conferment of power
The application of control and ‘power cohesion’
The ‘managerial leader’ and the ability to vary strategy
Power as a recourse of the managerial leader
Leadership and
Interpersonal relationship
Approaches to leadership
Qualities or Traits Approach to leadership
Task and person orientation
Participative leadership
Transactional Leadership
Transformational Leadership
Contingency or Situational Approaches to Leadership
Leaders vs non-leaders in relation to confidence & intelligence
Leadership and extroversion
Problems with Traits Approach’
Social, power & achievement needs and their relevance to leadership
‘Task and leader- qualities match’
The Perceived consequence of task orientation and reduced relationship orientation for
managerial effectiveness
The consequence of Person or consideration oriented leadership on employee
satisfaction and subsequent staff turnover
Contingent factors and leader effectiveness or ineffectiveness
Perceived value of ‘democratic leader behaviour’, dispensing participative leadership
Perceived value of ‘autocratic leader behaviour’
Value of ‘performance monitoring’ to individual effectiveness
Result Orientation Leadership VS Process Oriented Leadership
Transformational
Leadership and Charisma
Mission Progress Articulation
Leading through delegation
Subordinates’ perception of transformational leadership VS transactional leadership
Contingency Approaches to Leadership and the crucial nature of an organisation’s
environmental variables
Contingency approaches VS Universalist approaches to leadership
Contingency approaches to leadership and their relationship to trait and style
orientations
Employee development or maturity and its relevance to superior-subordinate
relationships
Superior-subordinate relationships as leader behaviour
Superior-subordinate relationships as control and influence
Superior-subordinate relationships as power and authority
Least Preferred Co-worker (LPC) – Low and High
Characteristics of LPC managers and their relationship to McGregor’s theory X and
Theory Y
Characteristics of low LPC managers and their relationship to autocratic leader
behaviour
Characteristics of low LPC managers and their relationship with Theory X
Characteristics of low LPC managers and their relationship to task control
Characteristics of high LPC managers and their relationship to McGregor’s theory Y
leader
Characteristics of high LPC managers and their relationship to permissive leader
behaviour
LPC Leaders and their relationship with production orientation
LPC Leaders and their perception of the behaviour that they need to exhibit to achieve
productivity improvement.
LPC Leaders and the concept of ‘Power Distance’
LPC Leaders and their emphasis on meeting targets
LPC Leaders and the level of regard they have for superior-subordinate relationship
Relevance of Situational Variables on leader behaviour:
Public Relations
Dealing with the Public
Print Media Relations
Impartiality of the media
Number one medium
Prominence of Electronic media
The Internet factor
Dealing with the media
Attracting publicity
Value of publicity
Pitching publicity
Online publicity
Handling Media Interviews
Employee Relation
Strong Employee Relations towards Solid Organizations
Dealing With the Employee Public
Trusted Communications
Credibility
S-H-O-C the Troops
Employee Communications Tactics
Internal Communications Audits
Online Communications
The Intranet
Print Publications
Bulletin Boards
Suggestion Box/Town Hall Meetings
Internal Video
Face-To-Face Communications
The Grapevine
Multicultural Community Relations
Community Social Responsibility
Community Relations Expectations
Objectives of Community Relations
Community Relations on the Web
Serving Diverse Communities
Nonprofit Public Relations
Government Relations: Enhancing Public Relations Effectiveness
Public Relations
Public Relations in Government
Government Practitioners
Two Prominent Departments
The President
The President’s Press Secretary
Lobbying the Government
What Do Lobbyists Do?
Do-It-Yourself Lobbying
Political Action Committees
Dealing with Local Government
Consumer or Client Relations in Public Relations
Worldwide Consumer Class
Objectives of Consumer Relations
Consumer-Generated Media
Customer Complaints Handling
The Consumer Movement
Federal Consumer Agencies
Consumer Activists on the Internet
Business Gets the MessageExecutive Leadership and Public Relations - (Diploma – Postgraduate)
*Indicative price
Original amount in GBP:
£ 4,000