Executive Master of Business Administration in Marketing Management

Panjab University
In Chandigarh

Price on request
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Important information

  • Master
  • Chandigarh

Important information

Where and when

Starts Location
On request
Panjab University, Chandigarh, 160014, Punjab, India
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Course programme

University Business School (formerly, Department of Commerce and Business Management) has been imparting quality management education to develop dedicated, innovative and effective managers, researchers and teachers for four decades. The rechristening of the Department of Commerce and Business Management as University Business School (UBS) in 1995 by the Panjab University, symbolizes the recognition of completeness and maturity of the Department as a center of management education in India. The transformation from a Department to a school has given it a distinct identity as a 'School of Thought'. The philosophy of the management education at the UBS is built on an integrative value system. It is motivated by duty bound work ethics, human approach and scientific temper. The philosophy of the school is translated into a mission of creating wholesome personality of human beings with a view to produce effective managers, researchers and teachers. Modern attitude, practical wisdom, knowledge and skill relevant for management are deeply ingrained in the students.

The school uses rigorous multifaceted pedagogy with an effective interface with the industry to translate the mission into action. It creates opportunities for its students to enhance their understanding of economic, social and political environment to broaden their horizon not only to adjust to change but to become catalyst, and to develop their power to conceptualize, decide and communicate.

The faculty of the UBS trained in India and abroad, has earned international recognition in the industry and academia. The students produced by the school have made a mark in the world of business. The school has been recognized by the University Grants Commission under Special Assistance Programme for the following thrust areas, Supply Chain Management, Accounting and Business Finance-Social Responsibility and Human Resources Accounting (HRA), Investment Decision Making and Innovative Financing (with special reference to corporate social responsibility and HRA.The University Grant Commission has also covered the University Business School under its prestigious ASIHHS Program.

UBS has consistently been among the top Business Schools of India. A number of top business associates of top companies in India, visit the college to participate in the placement process.

The faculty interacts with industry through consultancy assignments, management development programs, and industry focused research and case studies. A good number of top executives from the industry in and around Chandigarh take regular classes at the school, which helps in imparting pragmatic sense to the teaching-learning process. In addition, management luminaries are invited for special lectures.

Practical experience in the actual work environment of the industry is the necessary component of the full time management programs. It is compulsory for every student to go for a summer training of eight-week duration at the end of first year so that students can relate their class-room learning with the reality of management and second year program becomes more goal-oriented and meaningful. The students take Research Project based on specific industry focused problems in fourth semester.

The School is well equipped with the modern methods of teaching and teaching aids. The course work is demanding. The performance of the student is continuously evaluated through class participation, written assignments, class tests in addition to mid-semester and end-semester examinations.

UBS has a well-organized placement cell. This vibrant cell is driven by the students themselves.


Title Name of the Paper
Mbe501 Management for Organizations
Mbe502 Organisation Behaviour
Mbe503 Economics & Quantitative Methods
Mbe504 Seminar on Executive Communication


Title Name of the Paper
Mbe505 Accounting for Decision Making
Mbe506 Corporate Macro Environment
Mbe507 Operations and Materials Management
Mbe508 Seminar on Business Research Methodology
Mbe509 Viva Voce


Title Name of the Paper
Mbe510 Human Resource Management and Industrial Relations
Mbe511 Marketing Management
Mbe512 Financial Management
Mbe513 Workshop on Computer Data Processing


GROUP (A) : Marketing Management
Title Name of the Paper Marks
Mbe514 Advertising and Consumer Behaviour
Mbe515 Sales and Distribution Management
Mbe516 Marketing Research and Product Management

Semester V

Title Name of the Paper
Mbe526 Management Information Systems
Mbe527 Small Business Management
Mbe528 Management of Environment
Mbe529 International Business
Mbe530 Management of Rural Development
Mbe531 Marketing of Services


Title Name of the Paper
Mbe532 Strategic Management
Mbe533 Any two of the following
a. Money & Capital Market
b. Project Management
c. Management of Change
d. Logistics Management
e. International Marketing
f. Executive Compensation
g. E-Commerce

Achievements for this centre

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