Executive MBA in MarketingNSHM Knowledge Campus
Price on request
Frequent Asked Questions
- Graduate / post graduate in any discipline of a recognized University / Deemed University - A minimum of TWO years of WORK experience in business / industry after the graduation.
We invite you to join the group of action driven senior executives from the fastest growing companies in the region and share the expertise and knowledge of peer groups while earning your MBA degree in just one year.
In a stress free environment at NSHM, you can work with a team of Experts and Professors drawn from the industry and business schools and get the cutting edge knowledge which you can implement immediately at your work place. Bring your real life challenges to the class room, share your experience and find just the right solutions
NSHM Knowledge Campus offers Executive MBA in partnership with the Directorate of Distance and Continuing Education, Manonmaniam Sundaranar University, Government of Tamil Nadu along with an international partner, Anexas, Denmark for value added certification in Six Sigma. Additionally, the students will undergo ERP Orientation which may help them in future if they intend to acquire further training on ERP.
For the convenience of working executives and to facilitate their effective participation, the classes will be conducted in two batches, on weekends and in the evening hours.
Executive MBA Program consists of 8 courses with a compulsory Project Report and Viva-Voce
4 Core Courses of 100 marks each (80% - Exam + 20% - Assignment)
4 Functional Courses of 100 marks each (80% - Exam + 20% - Assignment)
Project and Viva-Voce (150 marks - Project & 50 marks - Viva)
C1 - Business Environment
C2 - Functional Management
C3 - Accounting for Managers
C4 - Research Methodology for Management Decisions
Functional Course: Marketing
M1 - Consumer Behaviour
M2 - Advertising & Sales Management
M3 - Product Management
M4 - Int'l Marketing
PW - Project Work (Equivalent to 2 Papers)