Executive MBA (Marketing)

Executive MBA (Marketing)

Executive MBA is a two years programme conducted in the evening.The 24 months programme consists of 4 semesters, each of six months duration. Each semester has five courses. Three functional specializations (Marketing, Finance and Human Resource Management) are being offered in the second year. Each student will opt for one specialization.

Course Structure

Semester I

Principles of Management & Organizational Behaviour
Financial & Management Accounting
Managerial Economics
Statistical Methods & Research Methodology
Legal Aspects of Business

Semester II

Marketing Management
Advanced Financial Management
Human Resource Management
Operations Management
Management Information Systems

Semester III

Business Policy & Strategic Management
Business Environment & Managing for Excellence
Functional Elective - I
Functional Elective - II
Functional Elective - III
Individual Research Project

Semester IV

Management Control Systems
International Business Management
Functional Elective - IV
Functional Elective - V
Functional Elective - VI

Proposed Electives

Marketing (Group A)

Elective I- Product & Brand Management
Elective II- Marketing Research & Consumer Behaviour
Elective III- Sales & Distribution Management
Elective IV- International Marketing
Elective V- Services Marketing & Customer Relationship Management
Elective VI- Integrated Marketing Communication