Executive MBA: Marketing
Master
In Manipal
Description
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Type
Master
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Location
Manipal
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Duration
2 Years
Facilities
Location
Start date
Start date
Reviews
Course programme
Semester I
Management Process and Organizational Behavior
Business Communication
Statistics for Management
Financial and Management Accounting
Managerial Economics
Management Information System
Semester II
Production and Operations Management
Financial Management
Marketing Management
Human Resources Management
Operations Research
Project Management
Semester III
Total Quality Management
Legal Aspects of Business
Four subjects in area of Specialization
Project
Semester IV
Strategic Management and Business Policy
International Business Management
Four subjects in area of Specialization
Project
Specialization: Marketing:
Semester III
Sales, Distribution and Supply Chain Management
Consumer Behavior
Retail Marketing
Marketing Research
Project
Semester IV
Services Marketing and Customer Relationship Marketing
Advertising Management and Sales Promotion
E-Marketing
International Marketing
Project
Executive MBA: Marketing