Executive MBA: Marketing

Semester I

Management Process and Organizational Behavior
Business Communication
Statistics for Management
Financial and Management Accounting
Managerial Economics
Management Information System

Semester II
Production and Operations Management
Financial Management
Marketing Management
Human Resources Management
Operations Research
Project Management

Semester III
Total Quality Management
Legal Aspects of Business
Four subjects in area of Specialization
Project

Semester IV
Strategic Management and Business Policy
International Business Management
Four subjects in area of Specialization
Project

Specialization: Marketing:

Semester III
Sales, Distribution and Supply Chain Management
Consumer Behavior
Retail Marketing
Marketing Research
Project

Semester IV
Services Marketing and Customer Relationship Marketing
Advertising Management and Sales Promotion
E-Marketing
International Marketing
Project