Executive -MBA in Marketing Management

Institute Of Business Management & Technology
In Bangalore

Price on request
You can also call the Study Centre
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Important information

  • Master
  • Bangalore
Description

Important information
Venues

Where and when

Starts Location
On request
Bangalore
#298,100 Feet Ring Road, 4th Phase, 7th Block Extension, Banashankari 3rd Stage, 560085, Karnataka, India
See map

Frequent Asked Questions

· Requirements

Graduate or its equivalent Degree / Diploma in Science, Commerce, Engineering, Graduates in arts with Mathematics and Statistics background from a recognized Indian or Foreign University, with 50% aggregate marks. Special consideration is given to women candidates and candidates from North Eastern States, Minorities and weaker sections of society.

Course programme

CURRICULUM
FIRST SEMESTER
1.1 Managing Modern Organisations
1.2 Human Resource Management
1.3 Marketing Management
1.4 Financial Management
1.5 Information Technology for Management
1.6 International Business Management

SECOND SEMESTER
2.1 Marketing Research
2.2 Strategic Management
2.3 Business Process re-engineering
2.4 Enterprise Resource Planning
2.5 Supply Chain Management
2.6 Customer Relations Management

THIRD SEMESTER
SPECIALIZATION
MARKETING MANAGEMENT
Sales & Distribution
Advertising & Sales Promotion Management
International Marketing
Marketing of Services

FOURTH SEMESTER
4.1 Business Laws & Corporate Governance
4.2 Technology Management
4.3 Knowledge Management
4.4 Project (Not less than 60 days)


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