Executive -MBA in Marketing Management
Master
In Bangalore
Description
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Type
Master
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Location
Bangalore
Facilities
Location
Start date
Start date
About this course
Graduate or its equivalent Degree / Diploma in Science, Commerce, Engineering, Graduates in arts with Mathematics and Statistics background from a recognized Indian or Foreign University, with 50% aggregate marks.
Special consideration is given to women candidates and candidates from North Eastern States, Minorities and weaker sections of society.
Reviews
Course programme
CURRICULUM
FIRST SEMESTER
1.1 Managing Modern Organisations
1.2 Human Resource Management
1.3 Marketing Management
1.4 Financial Management
1.5 Information Technology for Management
1.6 International Business Management
SECOND SEMESTER
2.1 Marketing Research
2.2 Strategic Management
2.3 Business Process re-engineering
2.4 Enterprise Resource Planning
2.5 Supply Chain Management
2.6 Customer Relations Management
THIRD SEMESTER
SPECIALIZATION
MARKETING MANAGEMENT
Sales & Distribution
Advertising & Sales Promotion Management
International Marketing
Marketing of Services
FOURTH SEMESTER
4.1 Business Laws & Corporate Governance
4.2 Technology Management
4.3 Knowledge Management
4.4 Project (Not less than 60 days)
Executive -MBA in Marketing Management