Executive MBA:Retail Marketing

Chhattisgarh University
Distance

Price on request
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Important information

Typology Master
Methodology Distance learning
Duration 1 Year
  • Master
  • Distance learning
  • Duration:
    1 Year
Description

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Course programme

In this scenario, the necessity of industry specific management knowledge has evolved in order to cope up with the delicacies and complexities of the industry. Today organization can differentiate among themselves, with their customer service and customer related policies. The management skills may be inherent but will need honing and enhancement. The Executive-MBA programme is comprehensive one-year course with an industry focus curriculum. This programme is designed specifically for the development of human capital in the Indian and Global Business environment.

Course content:

# SEM-1
Management Concepts and Organisational Behavior
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Marketing Management and Human Resource Management
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Financial Management and Production and Operations Management
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Managerial Economics and Business Law
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MIS and ERP
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Project and Case Study
# SEM-2
Conflict Management and Negotiation Skills
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Personality Development
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Specialization Paper-I
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Specialization Paper-II
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Specialization Paper-III
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Specialization Paper-IV
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Specialization Paper-V
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Specialization Paper-VI
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Project

Specialization: Retail Marketing

# Consumer Behavior
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Consumer Behavior
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Merchandizing Management
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Merchandizing Management
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Sales Promotion
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Sales Promotion
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Customer Relationship Management
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Customer Relationship Management
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Leadership & Team Dynamism
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Leadership & Team Dynamism
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Advertising and Business Communication
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Advertising and Business Communication


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