Executive Program on Business Analytics

Indian Institute of Management Calcutta
In Kolkata

Price on request
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Important information

  • Certificate
  • Kolkata
  • Duration:
    1 Year

Important information

Where and when

Starts Location
On request
INDIAN INSTITUTE OF MANAGEMENT CALCUTTA Diamond Harbour Road Joka, 700104, West Bengal, India
See map

Frequent Asked Questions

· Requirements

-Engineers, Post Graduates & Graduates with minimum 50% marks -2 years of work experience

Course programme

-Consequent to decades of information technology deployment, organizations today have more information at hand about their business environment than ever before. But in many cases the information is not being utilized to out-think the rivals. Thus organizations are missing out on a potent competitive tool. Business Analytics is all about sophisticated quantitative and statistical analysis and predictive modeling used towards building competitive strategies around data-driven insights that in turn generate impressive business results. Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price; accelerate product innovation; optimize supply chains; and identify the true drivers of financial performance. A wealth of examples--from organizations as diverse as HSBC, PepsiCo, Amazon, Barclay's, Capital One, Procter & Gamble, Wachovia, and the Boston Red Sox--illuminate how to leverage the power of analytics.

-Program Benefits:

*Expose participants to state of the art tools and techniques of analytics.
*The programme coverage would include discussion on topics such as Data Mining, Artificial Intelligence, Soft Computing, Data Envelopment Analysis, Design of Experiments, Survey Sampling, Statistical Inference, Investment Management, Financial Modeling for Risk management, Advanced marketing Research etc.
*A solid foundation in topics needed for building capabilities to take on the new form of competition.

-Course Structure:

Classroom Component: This component forms the core of EPBA. Spread over 1 year it consists of 14 modules. Faculty from IIMC will take these modules. The IOL component consists of 208 instructional Hours through the Interactive Onsite Learning Mode at any of the 48 classrooms in 32 cities across the country.

*Foundations of Management
*Functional Area Specialization (Marketing, Information Technology, Finance, Strategy, Operations)
*Project Work

-Program Delivery:

The sessions will be delivered on HughesNet Global Education interactive learning platform. The heart of the platform is a powerful user interface that enables large number of geographically distributed students to have a highly interactive 'one to one'/ ' 'One to many' exchange with a central faculty. The system incorporates live broadcast video; two way audio and data interactivity to enable the students to watch and interact with the faculty live on their PC's. The Classrooms could be HughesNet Global Education Class-rooms, HughesNet Fusion Class-rooms, and HughesNet Direct to Corporate Class-rooms.

-Course Content

Term I:

Duration is 6 months (24 x 6 = 144 hours)

Campus visit (2 days: Initiation)

6 modules each of 24-hour duration



- Conceptual framework of financial reporting; Corporate Financial Statements

- Understanding Corporate Financial Statements; Balance Sheet; Profit and Loss Statement; Cash Flow Statement

- Choice of Accounting Policies and Financial Reporting

- Analyzing Financial Statements; Financial Ratios

- Performance Metrics: Select Industries

- Cost basics

- Using cost information for managerial decisions

- Text: Financial Accounting: A Managerial Emphasis, Ashok Banerjee, Excel Books Publication.



- Core Concepts of Marketing

- Strategic Issues for Marketing Decisions

- Segmentation, Targeting and Positioning Decisions

- Consumer Behaviour Models

- Elements of Marketing Mix: Product Decisions, Price Decisions, Placement Decisions and Promotion



- Introduction - Indian economy in international perspective - challenge of economic development

- Basic elements of Supply and Demand - competitive market, Supply and Demand curves - equilibrium price and quantity - how government can influence the price

- Measuring economic activity - Gross Domestic Product (GDP) - ways of calculating it - real and nominal GDP - price index

- Theory of income determination - aggregate demand and recession - inflation - multiplier model

- Economic policy - fiscal policy: impact of government expenditure and revenue in the economy - fiscal deficit: crowding out and crowding in

- Monetary policy - banking and supply of money - Central banking and impact on output and prices

- Open economy macroeconomics - balance of payments - foreign exchange markets - income determination in an open economy

- Globalization - comparative advantage and international trade - tariff protection and industrial policy



- Strategy and strategic management process

- Evaluating firms' external and internal environments

- Business-level strategies

- Corporate strategies

- Strategic alliances and M&A

- Strategy execution

- Strategic decision making

- Managing across borders



- Exploratory Data Analysis

- Decision Making Under Uncertainty

- Survey Sampling - Business Applications

- Risk Management

- Business Forecasting

- Industrial Experiments For Quality Management

Information Technology


- Business Decision Modeling (9 Hrs.) - Business decision making situations modeled using Excel; solution generation and scenario analysis

- Data Management & Analysis (9 Hrs.) - Information representation of enterprises, knowledge discovery and decision support

- Enterprise Systems in the Digital World - (6 Hrs.) - E-business systems, IT integration of value chain

Term II: Advanced Topics - Specialization wise

-Duration is 4 months + 2 months of project work
-Campus visit (2 days: Project selection, Team formation)
-4 specializations: (Computational) Finance, Analytical Marketing, Strategic Operations, and IT
-Total class hours for each specialization: 90 hours (15 weeks)


The pedagogy will be highly interactive. It will leverage use of technology. It will consist of a judicious blend of lectures, real life case studies, quizzes, assignments, sessions from senior managers in industry and firms.

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