Executive Program in Sales and Marketing in Banking and Financial Services
Post Graduate Diploma
In Gurgaon
Description
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Type
Post Graduate Diploma
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Location
Gurgaon
Understand & identify the challenges in today's market place. Understanding the roles and responsibilities of a Sales Manager. Understand the Customer and Market Orientation for Business Success. Understand the Conceptual framework for Sales and Marketing. Be able to learn how to Manage, Motivate and Lead Sales Team. Understand the fundamentals of channel design, development and management.
Facilities
Location
Start date
Start date
About this course
Graduation with 50% marks and at least 2 years of work experience -
* Application + credentials
* Corporate endorsement is preferred
Reviews
Course programme
Program Orientation
Module I: Fundamentals of Management - I
Introduction to Business environment and Strategy
Fundamentals of Operations Management
Module II: Fundamentals of Management -II
Basic Financial Acumen for Sales and Marketing
Sales and Marketing Fundamentals
Organisational Behaviour
Module III: Advance Sales and Marketing Management -I
Designing and Managing Distribution Channels
Selling through Organized Retail Formats
Services Marketing
B2B Marketing
Personal Selling and Direct Marketing
Module IV: People Skills for Sales & Marketing Professional- I
Understanding Organisational Structure and Design
Performance Management
Module V : Advance Sales and Marketing Management - II
Advertising and Sales Promotion
International Marketing
Product and Brand Management
Advance Issues in Sales Management
Module VI: People Skills for Sales & Marketing Professional- II
Issues in Managing Sales Teams
Fundamentals of Negotiation for Sales Personnel
Personal Assessment and feedback (Personality Testing etc.)
With special focus on FMCG, Pharma, Industrial products, financial service will be conducted.
Career Management and Planning and valedictory
Workshop on Communication Skills This Program offers Specialization in Banking and Financial Services
Executive Program in Sales and Marketing in Banking and Financial Services