Executive Program For Young Professionals in Marketing Management

MSL Learning Systems Private Limited
In Gurgaon

Price on request
You can also call the Study Centre
12447... More
Compare this course with other similar courses
See all

Important information

  • Post Graduate Diploma
  • Gurgaon

To provide a perspective on core business functions. To impart managerial skills required for superior performance. To provide opportunities to learn how to use managerial skills in select functional/ job areas.

Important information

Where and when

Starts Location
On request
MSL Learning Systems Private Limited SCO 21,22, Sector 14, Haryana, India
See map

Frequent Asked Questions

· Requirements

* Engineers, CAs, ICWAs, CSs, MBBS, other professional qualifications * Post graduates - degree or diploma holders * Graduates * 1 to less than 5 years experience * Minimum 50% marks at graduation level

Course programme

In the fast paced professional world, Young people passing out of academic programs like engineering, medicine, CA, ICWA, CS, and various post graduate level programs with specialization areas such as computer software and hardware, pure science, commerce etc and having no formal management education require managerial skills, when they join corporate and non-corporate sector, in order to excel during their formative years.

EPYP/YM has been designed to provide such a group of young people with both perspective and skill in management and also equip them with critical inputs required to do well in select functional areas.

Understanding Organization and HR

Introduction & Theoretical Foundations
Personality, Perception, Attribution
Values, Attitudes, Job Satisfaction
Group & Teams, Leadership

Marketing Management

Understanding Marketing
Understanding Consumer Behaviour
Product Strategy
Services Marketing

Understanding Macro Economic Environment

Economic Theory
Indian Economy
Economic Growth
Purchasing Power Parity
Demand constrained economy
Supply constrained economy
Theory of Income Determination
Consumption Function
Impact of increase of Investment on Income :Multiplier Analysis
Impact of increase of Saving on Income
Problems of demand management in an open economy
Foreign Exchange Market
Economic Policy in a Supply Constrained Economy
Direct taxes
Budgetary Deficit

Finance and Accounts

Cost - Volume - Profit Analysis
Marginal Costing and Tactical Decisions
Relevant Costing
Budget & Budgetary Control
Financial Statements
Corporate Financial Statement Analysis

Operations & Supply Chain Mgmt.

This program offers specialization in Marketing

Achievements for this centre

Compare this course with other similar courses
See all