Market your business professionally on Facebook

Facebook for Business

Concise Training

£ 99 - (Rs 8,347)

Important information

Typology Training
Level Beginner
Methodology Online
Class hours 8 hours of study
Duration 60 Days
Start Flexible
Online campus Yes
Support service Yes
  • Training
  • Beginner
  • Online
  • 8 hours of study
  • Duration:
    60 Days
  • Start:
  • Online campus
  • Support service

This comprehensive online course will guide you through how to use Facebook and will also help you to think about why you use Facebook and what you want to achieve with the tool. You will investigate who your Facebook audience will be and where to find them as well as what to say on Facebook and how to encourage engagement.

Please note that this course is not government funded.

Important information
What are the course objectives?

Learning Object 1
- What is Facebook?
- Who uses Facebook?
- Are people leaving Facebook?
- Ways to engage on Facebook
- Facebook for personal use
- Facebook for business use
- Facebook groups
- Which profile to use

Learning Object 2
- Creating a Facebook personal account
- Facebook terminology
- Facebook personal timeline
- Setting personal security
- Finding friends
- Using lists
- Status updates
- Facebook for mobile

Learning Object 3
- Social media marketing
- Facebook for business
- Groups or business pages?
- Business pages vs personal profile
- Create a business page
- Improve your business page
- Local pages
- Events
- Facebook Apps
- Managing business page issues

Learning Object 4
- Attracting fans
- What to post
- When to post
- Improving engagement
- Running competitions on Facebook
- Advertising on Facebook
- Facebook Pages for mobile
- Ads for mobile devices

Learning Object 5
- Measuring the success of the business page
- Embedded posts
- Measuring the success of advertising
- Best practice on Facebook
- Impressions

Is this course for me?

The Facebook for business course is intended for anyone who wants to start or improve upon using Facebook to market their business.

How do I enrol?

On receiving your request, one of the Concise Training trainers will email you to explain everything about the course, including payment options and how to immediately get started.

Requirements: You must have an internet connection.

Certificate of attendance from Concise Training


Where and when

Starts Location
Starts Flexible

What you'll learn on the course

Internet Marketing
Email Marketing
Digital Marketing
Email Advertising
Banner Advertising
Pop-up Advertising
Online Advertising
Social Media

Course programme

The course covers everything you need to know to get started with your business marketing on Facebook. You will learn how to create personal and business profiles, about Facebook Groups and Business Pages, how to attract fans and what to post.The course is broken down into a series of learning objects:

Learning Object 1 – What is Facebook and why use it? Explore Facebook for personal and business use. Looking at profile types and groups.

Learning Object 2 – Creating a Facebook account, security settings, finding friends and how status updates work.

Learning Object 3 – Looking at social media marketing, Facebook groups, events and business pages.

Learning Object 4 – What to post, attracting fans and encouraging engagement.

Learning Object 5 – Best practice and measuring your success on Facebook.

Support from Concise Training is available via our online forum.

Additional information

You will receive support from the author of the UK's first accredited social media qualification.

Please note that this course is not government funded.