Financial Services Marketing

UTS Pune
Online

Price on request
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Important information

  • Certificate
  • Online
  • Delhi
  • Duration:
    3 Months
Description

This course concentrates on financial services marketing process and methods, which are essential for effective marketing in an organisation. It guides the students towards the new disciplines and its importance in industry. It emphasises on the study of services in terms of how they should be indentified.
Suitable for: This course simplifies and makes it easier for any student to understand the way in which services can be classified and also understand the position of different types of financial services within this classification.

Important information
Venues

Where and when

Starts Location
On request
Delhi
4B/1First Floor, Tilak Nagar, 110018, Delhi, India
See map

Frequent Asked Questions

· Requirements

10+2 years

Course programme

This subject covers:

Service Industry
The Services Marketing Mix
The Services Marketing Model
Characteristics of Services
Relationship Marketing
Segmentation and Targeting the Market
Positioning
Place: Distribution of Services
Service Quality
Measuring Service Quality
Service Guarantee
How to Gain Competitive Edge
Promotion
Customer Satisfaction
Customer Handling
Branding and Brand Valuation


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