Fundamentals of Marketing Your Business Online Course

Alison
Online

Free

Important information

  • Course
  • Online
  • When:
    Flexible
Description

In the current difficult economic times businesses need to take advantage of every opportunity to maximise their marketing presence to as many potential customers as is possible. The most efficient way of doing this is to implement a highly effective online marketing strategy. However, many businesses, especially small businesses, struggle to implement any kind of online marketing as they do not have the expertise. This free online course will help all business owners increase their knowledge and understanding of what online marketing involves and how to go about implementing a successful online marketing strategy. The course will show you how to build an online marketing plan, promote your business online, and improve your Website landing page for greater customer conversion rates. The course then shows you in detail how to use Google marketing tools such as Google Analytics and Google AdWords to implement your online marketing strategy. You will learn how to set up a Google AdWords account, how to write ads that attract customers, how to choose the right keywords, and budget for your online advertising. This course will be of great interest to all business owners who lack the knowledge and expertise to implement an online marketing strategy but who recognise the importance of having an effective online marketing plan for the continued success of their business.

Important information
Venues

Where and when

Starts Location
Flexible
Online

What you'll learn on the course

Marketing
Google AdWords
Google
Marketing online
Online Business

Course programme

Module Title Module 1: Introduction to Marketing Online Module 2: Marketing through Google Module 3: Using Google AdWords Module 4: Marketing Your Business Online Assessment

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