General Management Program for IT Professionals

Course Content
* Strategic Perspective on business: An Overview
* Economics of knowledge industries
* Understanding Customers and customer behaviour
* Understanding B-B and B-C Commerce
* Understanding competition
* Making the product/ service available to customers - decisions on product, distribution, promotion and pricing
* Understanding finance and accounts
* Understanding Financial markets
* Understanding organization and people processes

Special topics on ITS Industry:

* IT industry - An over view of product and service strategies
* IT Project costing, pricing and contract bidding
* IT Process Quality and Control
* IT process productivity and cost control: Benchmarking
* IT industry - negotiation and communication skills
* IT industry - loyalty and retention issues
* IT as process reengineering tool
* Understanding information intermediation : Information as asset
* IT industry - managing contracts and licensing
* IT industry - Managing IP assets, including Digital Rights Management
* IT industry - Standard races
* IT industry -Understanding venture financing processes
* IT industry -Public procurement and e-governance
* IT industry-Organizing internally to handle complexity IT industry - leading teams