Global Marketing: Local, National and International Marketing Strategic Plan and Implementation (full-time)

HRODC Postgraduate Training Institute
In Central London (England), Abu Dhabi, United Arab Emirates (United Arab Emirates), Abuja, Nigeria (Nigeria) and 47 other venues

£ 48,000 - (Rs 40,69,270)
+ VAT

Important information

Description


Suitable for: Marketing Executives, Product Designers, Relationship Managers, Customer Service Managers, Client Service Managers, Marketing Researchers, Sales Managers, Sales Executives, Corporate Directors, Divisional Directors, Marketing Lecturers, Marketing Consultants, Life Cycle Specialists, All Others Interested in Ensuring That There is a High Rate of Return on Marketing Investment

Important information

Requirements: Degree or Work Experience

Venues

Where and when

Starts Location
Flexible
Abu Dhabi, United Arab Emirates
Khalifa Street, 44486, Abu Dhabi, United Arab Emirates
See map
Flexible
Abuja, Nigeria
Cadastral Zone A0, Central Business District, Abuja, 7069, Nigeria, Nigeria
Flexible
Addis Ababa, Ethiopia
Kirkos Subcity Kebele, 21555, Ethiopia, Ethiopia
See map
Flexible
Algiers, Algeria
Pins Maritimes, 16000, Algeria, Algeria
See map
Flexible
Algiers, Algeria
Rue Hassiba Benbouali, 16015, Algeria, Algeria
See map
Flexible
Amman, Jordan
Bin Ali Street, 11118, Jordan, Jordan
See map
See all (50)

What you'll learn on the course

Investment
IT
Marketing
Sales
Marketing Strategy
International Marketing
International
Global
Full Time
Sales Training

Course programme

Limited Contents:

Marketing: Creating and Capturing Customer Value

  • Defining and Deconstructing Marketing
  • Understanding the Marketplace and Customer Needs
  • Designing a Customer-Driven Marketing Strategy
  • Preparing an Integrated Marketing Plan and Program
  • Building Customer Relationships
  • Capturing Value from Customers
  • The Changing Marketing Landscape

Company and Marketing Strategy: Partnering to Build Customer Relationships

  • Companywide Strategic Planning: Defining Marketing’s Role
  • Designing the Business Portfolio
  • Planning Marketing: Partnering to Build Customer
  • Relationships
  • Marketing Strategy and the Marketing Mix
  • Managing the Marketing Effort
  • Measuring and Managing Return on Marketing Investment