Global Marketing: Local, National and International Marketing Strategic Plan and Implementation (full-time)

HRODC Postgraduate Training Institute
In Central London, West Midlands (England)

£ 48,000 - (Rs 40,79,781)
+ VAT

Important information

Description


Suitable for: Marketing Executives, Product Designers, Relationship Managers, Customer Service Managers, Client Service Managers, Marketing Researchers, Sales Managers, Sales Executives, Corporate Directors, Divisional Directors, Marketing Lecturers, Marketing Consultants, Life Cycle Specialists, All Others Interested in Ensuring That There is a High Rate of Return on Marketing Investment

Important information

Requirements: Degree or Work Experience

Venues

Where and when

Starts Location
Flexible
Flexible
Central London
Carburton Street, W1W 5EE, London, England
See map
Flexible
Flexible
West Midlands
Bhylls Lane, WV3 8DZ, West Midlands, England
See map

What you'll learn on the course

Investment
IT
Marketing
Sales
Marketing Strategy
International Marketing
International
Global
Full Time
Sales Training

Course programme

Limited Contents:

Marketing: Creating and Capturing Customer Value

  • Defining and Deconstructing Marketing
  • Understanding the Marketplace and Customer Needs
  • Designing a Customer-Driven Marketing Strategy
  • Preparing an Integrated Marketing Plan and Program
  • Building Customer Relationships
  • Capturing Value from Customers
  • The Changing Marketing Landscape

Company and Marketing Strategy: Partnering to Build Customer Relationships

  • Companywide Strategic Planning: Defining Marketing’s Role
  • Designing the Business Portfolio
  • Planning Marketing: Partnering to Build Customer
  • Relationships
  • Marketing Strategy and the Marketing Mix
  • Managing the Marketing Effort
  • Measuring and Managing Return on Marketing Investment