Global MBA in Media & Entertainment + PGPM

Global MBA in Media & Entertainment + PGPM

Jain School of Business offers different optional pathways: Banking and Finance,
International Business, Media and Entertainment.
Curriculum structure

Semester 1

Management Process & Organization
Organizational Structure & Behavior
Business Communication
Financial Accounting
Quantitative Techniques
Marketing Management
Introduction to Entrepreneurship
Information & Communication Technology

Semester 2

Business Law
Financial Management
Managerial Economics
Management Accounting
Integrated Marketing Communication
Business Research Methods
Creativity and Innovation Management
Media Planning and Buying

Semester 3

Strategic Management
Consumer Behaviour & CRM
Brand Management
Media Strategies
Sound production
Digital Film Production
Event management and stage production
Animation production

Semester 4

Media Marketing
Media Management
International Marketing
Media Ethics, Law and Policy
Knowledge Management
Organizational Leadership
Project Work