Improve your use of Google+ for your business

Google+ for Business

Concise Training
Online

£ 99 - (Rs 8,556)
+ VAT

Important information

  • Training
  • Beginner
  • Online
  • 7 hours of study
  • Duration:
    60 Days
  • When:
    Flexible
  • Online campus
  • Support service
  • Personal tutor
Description

This online Google+ online course will show you how to create an optimised profile and business page and help you use the tool for better search engine visibility. The course explores various features of this powerful network and will ensure that you know how to use these to build better relationships with your customers.

Please note that this course is not government funded.

Important information
What are the course objectives?

Learning Object 1
- What is Google+
- A history of Google+
- Social media marketing
- Content marketing vs relationship marketing
- Google+ updates
- Google+ circles
- Why use Google+
- Personal profiles
- Business profiles
- Audience

Learning Object 2
- Keywords on Google+
- Creating a personal profile
- The parts of a Google+ profile
- Security of a profile
- Getting around Google+
- Circles
- Security on Google+
- +1s
- Status updates
- Using the Google+ photo tools
- Events
- Hangouts
- Finding popular topics
- Communities
- Collections

Learning Object 3
- Why use Google+ pages?
- Creating Google+ pages
- Differences between pages & profiles
- Ways to use Google+ as a business
- Google Local
- Page notifications
- What to say on Google+ & when to say it
- Ways to promote a Google+ page
- Measuring the success of Google+
- Best practice on Google+

Is this course for me?

Anyone who is using or planning to use Google+ to market a business. You will learn the importance of Google+ as a social networking tool and the different options it provides compared to other tools.

How do I enrol?

On receiving your request, one of the Concise Training trainers will email you to explain everything about the course, including payment options and how to immediately get started.

Requirements: You must have an internet connection.

Certificate of attendance from Concise Training

Venues

Where and when

Starts Location
Flexible
Online

What you'll learn on the course

Marketing
Search Engine Optimization
Advertising Strategy
SEO
Advertising
Writing for the Web
Writing
Social Media
Social marketing
Writing Skills
Business
Internet journalism
Search engine positioning

Course programme

This course will show you how to use all aspects of Google+ to generate more business for you and your business. Written in easy-to-understand plain English, you will learn how to create individual and business profiles, business pages, how to find people to include in your circles and how to advertise online and offline events.

The course is broken down into the following learning objects:

Learning Object 1 – What is Google+ and how can it be used for marketing. Looking at profiles for personal and business use, circles and your Google+ audience.

Learning Object 2 – Create an optimised profile, navigating Google+, using Google+ features and security settings.

Learning Object 3 – Looking at Google+ pages and using them for business promotion. Best practice and measuring success.

Support from Concise Training is available via our online forum.

Additional information

You will receive support from the author of the UK's first accredited City and Guilds social media qualification.

Please note that this course is not government funded.