Horticultural Management

ADL - Academy for Distance Learning
Distancia
  • ADL - Academy for Distance Learning

Rs 29,225
+ VAT
*Guide price
Original amount in GBP:
£ 340

I simply wished to tell you that I was exceptionally eager to see all my course material in the post today. I am genuinely inspired by how rapidly and effectively my application was managed. I am truly satisfied to set out on something that ...

Emma Cooper
excellent see all opinions

Important information

Typology Vocational qualification
Methodology Distance learning
Start Different dates available
  • Vocational qualification
  • Distance learning
  • Start:
    Different dates available
Description

Do you love plants? Start your progression into the Horticultural world with ADL!

Understand marketing in the horticultural industry. In any business, including horticulture, success depends upon good marketing of your product. This subject covers the theoretical and practical importance of marketing in the horticultural industry, including topics such as advertising, promotions, signs, customer relations, pricing strategy, labeling, transport, product presentation, and more.

Ask for more information through Emagister's website and an assessor will contact you shortly!

Important information
What are the course objectives?

Explain different components of the marketing process which may be used in the horticultural industry.
Explain different marketing methods for horticultural products and services.
Explain the role of customer service in horticultural marketing.
Conduct market research into a product or service in the horticultural industry.
Develop an advertising program for an horticultural enterprise.
Develop an appropriate marketing strategy for a given horticultural situation.

Venues

Where and when

Starts Location
Different dates available
Distance Learning
Starts Different dates available
Location
Distance Learning

Opinions

E
Emma Cooper
03/12/2016
What I would highlight I simply wished to tell you that I was exceptionally eager to see all my course material in the post today. I am genuinely inspired by how rapidly and effectively my application was managed. I am truly satisfied to set out on something that will upgrade my CV and ideally my employment prospects.

What could be improved Everything OK.

Course taken: December 2016 | Would you recommend this centre?
J
Joanne
14/12/2016
What I would highlight This is a helpful capability for my future professional advancement.

What could be improved Nothing bad.

Course taken: December 2016 | Would you recommend this centre?
P
Paula R.
15/04/2015
What I would highlight I gained heaps of new things about plants and how to nurture them, and I have picked up a great deal of certainty to give things a shot.

What could be improved Nothing.

Course taken: April 2015 | Would you recommend this centre?

What you'll learn on the course

Management
Presentation
Market
Customer Service
Horticulture
Design
Marketing
Market Research
Packaging
Advertising
Industry
IT Management
Skills and Training
Garden Design

Course programme

Lesson Structure: Horticultural Marketing BHT304

There are 7 lessons:

Introduction to Horticultural Marketing
Horticultural Marketing Processes
Horticultural Marketing Methods
Customer Service
Horticultural Marketing Research
Developing an Advertising Program
Developing a Horticultural Marketing Strategy


This course is taught by:

  • Katie Freeth
BSc. (Hons) Horticulture, (University of Bath); RHS General Examination; FI Hort; MIfpra.

An experienced and professional horticulturist with extensive management skills gained internationally; experienced in landscape management, staff supervision and management, written and oral communication, horticultural knowledge and application, supported by organisational and administrative skills and attention to detail.

  • Susan Stephenson
BSc in Applied Plant Biology (Botany) Univ. London 1983.
City and guilds: Garden Centre Management, Management and Interior Decor (1984)
Management qualifications in training with retail store. Diploma in Hort level 2 (RHS General) Distinction.

Susan Stephenson is a passionate and experienced horticulturist and garden designer. She has authored three books, lectures at 2 Further and Higher Education Colleges, teaching people of all ages and backgrounds about the wonders of plants and garden design, and tutors many students by correspondence from all over the world.


Additional information

Horticulture, Mass Flower Production, Gardening
ASIQUAL