How to Build a Startup



Important information

  • Course
  • Online
  • When:

Learn what it takes to build a successful startup using the Customer Development process, where entrepreneurs "get out of the building" to gather and iterate on feedback.

Important information

Where and when

Starts Location

What you'll learn on the course

Business model
Value Proposition
Customer Development

Course programme

Lesson 1: What We Now Know
  • History of the Corporation
  • Startups Are Not Smaller Versions of Large Companies
  • Waterfall Development
  • Customer vs. Product Development
  • Entrepreneurial Education
Lessons 1.5A and 1.5B: Business Models and Customer Development
  • Value Proposition
  • Customer Segments
  • Revenue Streams
  • Key Resources
  • Customer Development Processes
  • Minimum Viable Product
  • Market Opportunity Analysis
Lesson 2: Value Proposition
  • Value Proposition and the Minimum Viable Product
  • Customer Archetype
  • MVP Physical && Web/Mobile
  • Common Mistakes With Value Proposition
Lesson 3: Customer Segments
  • Product Market Fit
  • Rank and Day in the Life
  • Multiple Customer Segments
  • Market Types Introduction: Existing, Resegmented, New, Clone
  • Consequences of Not Understanding a Market
Lesson 4: Channels
  • Distribution Channels Overview
  • Web Distribution
  • Physical Distribution
  • Direct Channel Fit
  • Indirect Channel Economics
  • OEM Channel Economics
Lesson 5: Customer Relationships
  • Paid Demand Creation
  • Earned Demand Creation
  • Get Physical
  • Viral Loop
  • Web Customer Acquisition Costs
Lesson 6: Revenue Models
  • How Do You Make Money
  • Revenue Streams and Price
  • Direct and Ancillary Models
  • Common Startup Mistakes
  • Market Types and Pricing
  • Single and Multiple Side Markets
  • Revenue First Companies
  • Market Size and Share
Lesson 7: Partners
  • Partner Definition
  • Partner Resources
  • Partner Types
  • Greatest Strategic Alliance
  • Joint Business Development
Lesson 8: Resources, Activities and Costs
  • Four Critical Resources
  • Financial Resources
  • Human Resources
  • Qualified Employees and Culture
  • Intellectual Property Overview