How to Manage Customers - Founder Centric

Digital Business Academy
Online

Free

Important information

  • Course
  • Online
  • When:
    Flexible
Description

What is it about?
What’s a business without customers? Nothing! It’s just a hobby. This course is about how you manage all the different ways a customer can interact with your business. Why is this important? If you’re building your own business, you’re going to have to be great at every single one of these interactions to lock down your first customers. And if you’re getting a job elsewhere, this course is goingto give you the super-power of being able to understand what matters across the whole company.

Important information
What are the course objectives?

What will I learn?
How to manage leads and turn them into customers
What the consumer decision journey is and how to use it with your business
The different types of customer relationships
The difference between marketing and sales and when to use each
Sales and negotiation tactics
What “post purchase delight” is and how to make it happen
Tools and tips for managing customers

Is this course for me?

Who is it for?
You are working in a startup or plan on joining one
You want to understand and manage leads and turn them into long-term customers
You are ramping up sales or marketing efforts

Requirements: Time Required The course is composed of 6 sections. Each section will take around one hour to complete.

Venues

Where and when

Starts Location
Flexible
Online

What you'll learn on the course

Customer Service
Marketing
Sales
Strategic Planning
Marketing Campaign
Business
Customer Relationships
Customers
Startup
Managing customers

Course programme

What’s involved?
  • Managing customer relationships in a startup - 4 videos, 1 quiz
  • The foundation of customer relationships - 5 videos, 1 quiz
  • Marketing and the customer relationship - 5 videos, 1 quiz
  • Sales and the customer relationship - 5 videos, 1 quiz
  • Funnels and startup metrics - 4 videos, 1 exercise, 1 quiz
  • Post-purchase delight - 5 videos, 1 quiz
  • Tips, tools & practicalities - 5 videos, 1 quiz