How to Track Performance in Early Stage Startups - Founder Centric

Digital Business Academy
Online

Free

Important information

  • Course
  • Online
  • When:
    Flexible
Description

What is it about?
So is your startup doing great… or not so great? This course will teach you how to identify the numbers that matter to young businesses and how you can start tracking them. Analytics, also called metrics, is the measurement of business critical numbers to help make better decisions and discover new opportunities. This is a vital skill for any entrepreneur. If you are interested in

Starting your own company (regardless of industry)
Marketing
Building products
Financial management
Growing your business
then this course is for you.

Important information
What are the course objectives?

What will I learn?
The difference between analytics for early stage companies and later stage companies and why this difference matters
What numbers are important to a business
How to gather data, both online and off
How to analyse your data using cohorts and funnels
How to design and implement dashboards for your business
How to design and implement dashboards for your business
How to make decisions informed by hard numbers

Is this course for me?

Who is it for?
You are working in a startup or plan on joining one, these are skills you need to know
You have a product, service, or website that has stalled growth and you want to know why
You want to start making decisions backed up by evidence, not just “gut feeling”

Requirements: Time Required The course is composed of 6 sections and an appendix. Each section will take around one hour to complete.

Venues

Where and when

Starts Location
Flexible
Online

What you'll learn on the course

Financial Management
Marketing
Business
Company
Startup
Tools
Key Performance Indicadors
Startup Metrics
Building Products

Course programme

What’s involved?
  • Introduction - 1 video
  • Why we measure - 1 videos, 1 exercise, 1 quiz
  • Key Performance Indicators - 3 videos, 1 exercise, 1 quiz
  • Introduction to cohorts - 1 video, 1 exercise, 1 quiz
  • Funnels and startup metrics - 4 videos, 1 exercise, 1 quiz
  • Funnels and startup metrics - 4 videos, 1 exercise, 1 quiz
  • Sharing performance - 2 videos, 1 quiz
  • Tools - Appendix of tools and services