How to Use Social Media for Business - VC

Digital Business Academy


Important information

  • Course
  • Online
  • When:

What is it about?
Want to learn how to make social media work for a business? Then this practical, inspiring course is for you. You’ll learn about the approach and social media platforms that successful businesses use to earn attention, drive sales, deliver exceptional customer service and build loyalty over time.

On this course we focus on the essence of social media for business – building rewarding online relationships with as many people as possible to help a small business prosper and grow.

Important information
What are the course objectives?

What will I learn?
Why use social media for business
From followers to fans - how an online community helps grow your business
What content to share and how to find your content sweet spot
Which platforms to use
How to make the most of your time on social media
How to measure what you do and improve over time

Is this course for me?

Who is it for?
You are building a business and want to include social media in your marketing plan
You already use social media in your business but want better results
You want to get a job or use your freelance skills in social media marketing
You want to use your time on social media more effectively
You’ve never used social media for business and want to know what it’s all about

Requirements: Time Required Approximately 5-6 hours, including activities completed at your own pace.


Where and when

Starts Location

What you'll learn on the course

Customer Service
Social Media
Online Marketing
Business Case
Social Media Marketing
Online Communication
Social Media for Business

Course programme

What’s involved?
  • 6 sections, each taking no more than an hour to complete (including activities)
  • Learn from 3 successful small businesses in case studies featured throughout the course, plus national businesses too
  • Quizzes to check your understanding
  • Share your own online experience and learn from other DBA learners
  • Apply what you learn to your own business